Entries in USA (59)
Addison Ragsdale, a student from Auburn University, created a brand and packaging design based on her uncle and aunt's ranch in West Texas.
"Bite is the ultimate source for adding flavor to any camping, backpacking or hiking trip. The kit contains a variety of portable spices and sauces, as well as a flavoring guide, to add some much needed seasoning to otherwise bland trips.
"Avoir is a line of breakfast items that are made from pure, all natural ingredients. Avoir's foods have bold, central yet exquisite flavor created by the european style ingredients and recipes. This line is targeted toward a 20-30 something audience wanting authenticity along with originality.
"Assignment: Research and define a problem with current packaging within a chosen market. Determine a line of products, develop a brand identity, and five package designs that vary in scale.
"A calendar celebrating the month of August which is National Sandwich Month. Each loaf contains 31 slices of bread (top and bottom). Along the left face of the package is the calendar- lines which coincide with each slice as well as the date. The lines allow for the user to write directly on the package with marker what sort of sandwich they ate on each particular day.
“We feel like the tone of the experience, energy, and choice self-serve offers the consumer is not only a dramatic departure from our current experience, but a departure from the category as a whole,” says Timothy Casey, CEO of TCBY. “Today’s announcement is the culmination of tremendous strategy, research and creative execution by our internal team and agency, StruckAxiom, to bring this trifecta — concept, design, and brand identity — to a realization. More important, it’s symbolic of the new TCBY, a pioneer ready to infuse and lead the movement around a growing frozen yogurt category. Today is one of many steps in that direction.”
Designed by Struck/Axiom
Via Brand New