Entries in packaging (8)
What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself.
Check out more examples showing the progression of these packaged brands from their current appearance to their core elements.
Branding and package design by: Funnel : The Fine Commercial Art Practice of Eric Kass
I've been following Eric's design work for a little while and have always been impressed with his finesse and exquisite attention to detail when creating brand identities and packaging. I follow him on Twitter, which is how I came across his latest work for Briaura Artisan Foods. Briaura is a new, all-natural, non-genetically modified artisan food brand developed by Brian and Laura Medlin (note the way their names are fused in the company name!) Eric was kind enough to share some beautiful photos he took of the boxes to feature here. The brand manages to be warmly gourmet, yet refreshingly modern at the same time. (Food photography on packages by Stacy Newgent.)