TheDieline.com

Dsquared He Wood

This men's fragrance is enclosed and protected by a square made from Canadian red alder wood.

Gran Patron Burdeos Tequila

Beautiful packaging from Patron via Uncrate. Anyone know the design firm?

"Distilled from the finest blue agave, this ultra-premium dark tequila is matured in a blend of American and French oak barrels and aged for a minimum of 12 months. It's then distilled again in vintage Bordeaux barrels from France. Each unleaded crystal bottle comes in a black walnut box with a special corkscrew and a crystal bee stopper."

Dove Deodorant Kit

 
 

The O Group, a strategy and design agency in NYC, created this promotional kit for Dove Deodorant:

"Dove enlisted a team of agencies, The O Group and Cunning Communications, to create word of mouth buzz about their new product, Dove Ultimate Visibly Smooth Deodorant, which reduces the look and feel of underarm hair. The O Group was asked to design a high-end package that would be sent to prominent influencers in the beauty industry. The kit needed to sleekly deliver a product sample along with an informational guide and USB drive.

The package's design picks-up on a visual element that was being used in other campaign materials — a soft gradient from pink to white. The gradient represents the transformation to smoothness that will be experienced when using the new product. A clear acetate slipcase houses the box and has the pink gradient printed on the top. A gradient running in the reverse direction is printed on the lid of the box. When the kit is closed, the opposing gradients form a solid pink surface. When the slipcase is pulled off, a visual transformation from pink to white occurs and the Dove mark is revealed."

Viktor&Rolf Flowerbomb Safe

New work from Raison Pure Design Group for Viktor&Rolf:

"R’Pure’s Viktor&Rolf safe project was awarded the gold lion for packaging design at the Cannes International Advertising Festival (France) in the cosmetic & beauty category.

The project’s main objective was to enrich the provocative universe of Viktor & Rolf by driving the concept of secrecy to the extreme with a metal safe featuring a sophisticated lock."

Rousse Rose Wine

Jordan Jelev is a talented designer from Bulgaria. He specializes in wine label design, especially utilizing hand lettering. The above wine, Rousse Rose, deviates from his usually more classical designs, but is very intriguing in its design and print execution.

Jordan started by designing a custom typeface for the Rousse Rose brand. Each letter consists of dots in two different sizes. Each dot is printed with an overprint of raised ink - a process called thermography. The overprint is a transparent varnish that when heated, causes the ink to 'puff up', giving the surface a textured finish. To add yet further dimension, the design was printed on metallized (silver foil) paper, with the larger dots 'dropped out' of the black, allowing just a small glimmer of reflective silver showing through them.

The capsule on the neck of the bottle was designed to match, with silver foil stamp over matte black.

I think this is a great example of combining good design sense with speciality printing technique. The subtle use of materials, graphic elements and special coatings give this wine a unique presence to make it stand apart from other wines in its category.

Clover Farmstead

New work from Voicebox Creative:

"Voicebox had previously created Clover’s Organic Farms packaging, so our existing brand  

knowledge was complemented by a comprehensive competitive review of the European-style  

butter category and a visit to Clover’s supply partner’s small organic dairy farm to learn the 

boutique butter-making process firsthand. This led Voicebox to recommend that Clover create an entirely new product tier to enable the company to showcase the handmade, small-batch nature of the products while offering future product expansion opportunities.

From the earlier packaging audit, Voicebox observed that most butter makers use foil and/or wax parchment as the packaging medium. Clover Farmstead required something different that could provide maximum shelf impact. Various new and unique packaging form factors were sourced before a ceramic crock was selected for its old-world appeal. Voicebox collaborated with the ceramic vendor on several rounds of prototypes to finalize production of the circular vessel in a natural cream-color,  with a 

matching “Clover Farmstead” embossed lid. Adhesive labels were then designed for the first two butter products. The front label, a proprietary octagonal shape with an embellished border, contains a woodcut-like sketch of a dairy cow and pail as the focal point with “Artisan” and “Product” on either side with scroll-like details. The Clover mark remains in its proprietary treatment to endorse the new brand and provide a link to the other Clover product tiers, but in brown to complement the natural color palette. “Farmstead” is shown in a larger white serif font with a brown drop shadow below to support and balance the brand mark and prevent it from looking heavy. A complementary rectangular back label contains descriptive copy and is anchored by Clover’s “Clo the Cow” icon, adding another link to the Clover product family. As a finishing touch, Voicebox sourced a vendor to create a custom-dyed brown ribbon to tie around the crock lid for a compelling and distinctive presentation that helps communicate a back-to-the-farm message that is simultaneously accessible and refined. 

The design and packaging is very eco-friendly. You buy the filled crock once (it retails at upscale grocers like Andronico's and Whole Foods for $12.99-$13.99) and then buy only refills thereafter. This cuts way down on packaging. Plus, the pressure sensitive label peels off easily and leaves no residue, so the crock looks great on your counter and will keep the butter cool, fresh and spreadable."

byAMT Studio Jewelry Packaging

 

byAMT Studio is a product design studio based in Brooklyn, NY. Alissia (who is the designer behind byAMT) sent me these great photos of the packaging she designed for her awesome rings. (We 'met' on twitter!)

In her words: "The white packaging is made from museum board, letter pressed, glued together (layers of the museum board), die cut and last but not least, edged with either white or gold "bands" like a book. They're all kept together with a set of rubber bands.

The black packaging is also museum board, not glued just kept in loose layers, so depending on the thickness of the ring there are more or less layers of the museum board. Each piece is laser cut and the text and ring shape are laser etched. Again these are kept together with rubber bands."

What I liked so much about this packaging is that the artist designed it herself - the structure/shape really ties into the core design of her jewelry concept. The rings are like flat silhouette 'cutouts' that are cast from precious metals (gold, silver or platinum). Their flat nature make them more suited for packing sideways, rather than the traditional 'face up' orientation of ordinary ring boxes.

 

LiV Vodka

"LiV is the first vodka ever to be distilled and bottled on Long Island. The artisan distillers that create LiV are fervently focused on creating the finest vodka ever made. In order to achieve this distinction, LiV Vodka is uniquely crafted from 100% Potatoes."