Soaking Up The Summer Sun with Imperial Beer's Pura Vida

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The weather is slowly warming up and summer is right around the corner. To celebrate, Garnier BBDO is serving up bright and bold designs full of sun for Pura Vida, a Costa Rican brew by Imperial Beer. 

"In Costa Rica when the year ends also the rainy and cold season ends. That is why all the country loves the New Year that comes with sunny days, beach, shorts and swimsuits, that was the inspiration to design the new cans of the most important beer in the country. Who doesn’t want to be in front of the sea drinking a cold Imperial beer?"

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Agency: Garnier BBDO Costa Rica 
DGC: Jose Antillón
Creative Director: Alan Carmona
Art Director: Roberto Leitón
Illustration & Design: Alexander Corrales, Christian Araya, Roberto Leitón
Final Artwork: Ronny Chaves (Houston) 
Account Manager: Fabio Chaves
Account Executive: Silvia Orrego
Video Producer: Tomas Jancovich (Shipyard) 

Client: Imperial Beer
Brand Manager: Juan José Altmann
Brand coordinator: María Vargas
Location: Costa Rica