So, you want your gecko, Georgie to have the best of the best, but haven’t been able to find it. Lucky for you, Obie’s got you covered with three different size worms in these playful easy to use and store containers.
“Obie’s Worms is a sustainable ecomms pet food brand based in Canada. The Obie’s team uses advanced science to reclaim green bin waste, transforming it into a live insect food source for reptiles and amphibians. R&G Strategic was tapped to help them launch the brand during their early market research stage.”
“We discovered a vibrant community of pet lovers with geckos and iguanas who didn’t collectively fit the preconceived ‘reptile owner’ stereotype. We developed the Obie’s brand with them in mind, combining a modern aesthetic with a cheeky mascot motif to reflect the fun consumers expect from pet retail brands. We took the idea even further with the packaging to complete the experience. Obie’s Worms are shipped live, so we designed a complete unboxing experience to reduce the potential ick factor and up the sense of excitement.
Agency: R&G Strategic
Strategy: Sarah Riley
Creative Director: Liz Gosselin
Graphic Designer: Grace Laemmler
Location: Halifax, Canada
