Rueben’s delivers a vibrancy and depth with a new brew, Bits and Bobs. Designed by Blindtiger, their cans and bottles feature the signature lower case “r” encompassed by colors of the rainbow, delivering an eye-catching look.
“Bits and Bobs is a British phrase which means bits and pieces, which highlights that this beer will be a different IPA every year – a rotating seasonal. Every year we’ll come out with a new recipe, taking everything we learned in the prior 12 months into account and building into a new brew. Kind of using the “Bits and Bobs” we have around the brewery! It enables us to brew something different every year, to play with new hops and processes, and this exciting focus and energy are conveyed by the brightly colored cans!”
Agency: Blindtiger Design
Designer: Brian Eldridge
Client: Reuben’s Brews
Location: Seattle, USA
