TheDieline.com: Package Design

Before & After: Bavaria

Via: Brand New

Before & After (30 years after, actually): Grossmith

 

Now here's a cool story:

Holmes & Marchant, a design and branding agency, has worked on the resurrection of a luxury fragrance range called Grossmith. The fragrance was once worn by Queen Victoria and was founded in 1835, before eventually closing around 30 years ago. Simon Brook, a great-great grandson of the founder discovered his heritage when researching his family tree. Simon bought the brand back into family ownership and worked with Holmes & Marchant throughout the relaunch process.

To see the full story and more (awesome) photos, please follow the jump.

Before & After: Aquarius Fresh

 

 
 

You all may remember Dimaquina for the vibrant work they did on the Popfish packaging awhile back. Well, Daniel Neves, the creative director of the firm, just sent a recently completed packaging and logo redesign project for Coca Cola Brazil for a brand of flavored waters sold there:

"CHALLENGE: Aquarius Fresh must disrupt traditional graphic codification of flavour waters in Brazil and repositioning the brand as the main product reference in brazilian market category.

PROBLEM ANALYSIS: Aquarius Fresh has a colorized liquid, in opposition of other brands. So, colour was the starting point to our strategy going through a sensorial experience and it defines as main element of our visual identity system. 

RESULT: We wanted to amplify and change perception of the product in associating Aquarius Fresh to a new experience on consuming. It implies not only in an act of drinking, but an act of seeing, imagining colours and estimulates creativetly associations of different sensorial experiences. Thus, we came over with Synesthesia main idea and create the claim: Aquarius Fresh is drinking a colour! Through Aquarius Fresh liquid colours, we've looked for an packaging experience of our claim as most intense as possible on label and bottle. We made several studies in printing to bring enough luminosity and transparency onto label and to make the aesthetics effect we desired. It was fundamental that graphic design have a graphic system extremelly simple, clean and iconographic to aim the best result. From this point, colours itself did the rest."

See more photos after the jump.

Before & After: Lecompte

  

French design firm Toscara sends in their design for Lecompte Wine:

"The Goal: Go upmarket and express the precious and refined this excellent Calvados Pays d'Auge, clean design without forgetting the roots of the brand. These products are exclusively dedicated to the circuit cellar, restaurant and select bars. Calvados Lecompte received the Grand Prize (Design & Product) at Vinexpo 2007"

See the before shot after the jump.

Before & After: Emile’s

A beautiful redesign by Berkeley, California based Autograph:

"Established in 1925, Guglielmo Winery in Morgan Hill was in need of a brand overhaul. They approached us to take a holistic approach and provide brand consultancy with the aim of better positioning themselves within the industry.

The process required an intimate approach and complete transparency about their current positioning and where they needed to be in the future. This detailed approached led us to accentuating their biggest asset – their heritage – and adding a considered modernity.

Naming, identity, packaging, marketing materials and web design were all part of this holistic approach.

Following the successful relaunch of Guglielmo, Autograph has left a lasting impression within the ever crowded spirits sector."

Check out the before, and a few more detail shots after the jump.

Cadbury Dairy Milk

Designed by Pearlfisher

"Creation of a global iconic brand identity design for Cadbury Dairy Milk with sub-brand rejuvenation and innovation."

Before & After: Tomatin Whisky

  

Breeze Creative has given Tomatin Single Malt Scotch Whisky a fresh new look. More images of the new look, and the Before shot after the jump.

Before & After: Glayva Liqueur

 

UK based Elmwood has recently redesigned Glayva Liqueur. The bottle remains the same, but the look has become more premium and contemporary. See the "before" after the jump.