Holmes & Marchant is a firm in the UK that offers planning, structural and graphic packaging design, and product &
packaging innovation. They recently created a new range of premium
Cava for Freixenet, the Spanish wine house:
"Called Elyssia, the wines have been created as a super-premium addition to
Freixenet’s famous opaque black bottle Cordon Negro collection. Holmes & Marchant was involved at every stage of the
design process, from naming the new range to consulting on bottle shape, right
through to the Elyssia brand identity and label design.
The Elyssia name comes from the Greek mythological word
‘Elysian’, which means blissful or heavenly, and is derived from
the word ‘Elysium’ (heaven). The packaging
has been designed to reflect this idea.
The label is much smaller than those normally found on wine
or Cava, and uses rich and sensuous materials. The ribbon that joins the label
to the neck is smooth and reassuringly states that the product is made using
the ‘Metodo Tradicional’ (the traditional method). The label uses a
range of different glossy varnishes, ensuring that the bottle stands out from
the matt black and gold Freixenet Cordon Negro range more familiar to
consumers.
Andrew Doyle, chairman of Holmes & Marchant, said: “We wanted to really communicate the extra-special
nature of Elyssia through rich materials and beautiful finishes.
“The idea that runs throughout the design is one of
preciousness – the small label and rich materials mimic the idea of
jewels, and mean that a consumer needs to pick up and handle the product,
looking at the detail on the label and physically feeling the fine materials in
the process. We’re incredibly proud of the work we’ve
created.”
