TheDieline.com: Package Design

3.38 Travel Size Natural Care

 

A new concept by Fay K. Pal, who we previously featured here and here.

"Rule #1 of Carrying Liquids on Board Flights claims that the travellers are allowed to bring on board liquids with a capacity of 100ml / 3.38 fl.oz. The market offers hundreds of travel size versions of toiletry/personal care products, and  somehow it never fits our particular needs, and we got stuck with shortage or extras of inconvenient single use packages.

3.38 (fl.oz.) offers you a maximum legal size toiletry line of best quality natural products, for most convenient multi-use. The squeezable containers made of polyethylene and polypropylene - both are 100% recyclable and can be recycled together using a low energy process.  

That makes the products safe for people and the environment as well as effective at getting the job done. Perfect size, fine quality, best ingredients and great variety promise you the most comfortable experience while you travel for business or for pleasure. Bon voyage!"

Blue Tagg for Booths

 

Design by Blue Tagg for Booths. In the words of the agency: An illustrative approach that even Winnie The Pooh would have been proud of. Hard to disgree.

Uncle Statis Herbs

Clean and stylish design for Uncle Statis herbs packaging by Mouse Graphics.

Natura Teas, Soups and Shakes

 



Lab Mattar, a food branding design studio, sent in this packaging for Natura teas, soups and shakes:

"The names of the pruducts refers always about "our feelings" like: "Shake of Satisfaction" (made of passionfruit and mango - makes you calm) Teas: "Sip of happyness"

Student Spotlight: Mike Kelly

Really nice work from Mike Kelly, a recent graduate of the Portfolio Center in Atlanta:

"Philosophy: I've done many projects that were exercises in "re" packaging something existing but I always thought it was more fun to say "wouldn't it be useful if such and such existed" and then create an entirely new product where the packaging is an extension of the invention.

Here are 3 projects where I took that approach:

Riley's Black and Tan Beer. (Wouldn't it be useful if—we could mix black and tans at home without having to buy two different six packs of beer). Yes it would. So here's a new concept for packaging two styles of beer together in a way that demonstrates its end use. Half pints of stouts and pale ales, 3 apiece, stacked. The brand identity  that fuses the concept is based on Riley, a Welsh Terrier  who's black on top and tan on the bottom...but also personifies the contrasting characteristics of both stout (mellow) and pale ale (bitter) brews.

Gracie's Freeloader Feed. (Wouldn't it be useful if parents had a sarcastic, yet practical solution to their kids' and subsequent guests' liberal eating habits.) Sure. This idea creates a package with light-hearted shelf appeal but also lends itself to some gentle hints that certain individuals have been relegated to a

"freeloader" status. The sub-heading for the brand is "a false sense of comfort food."

Univair Chocolates. (Wouldn't it be useful if the values of a typeface drove  the values of a product identity?) I would love that...as a designer/type geek and all. This packaging, building on Adrian Frutiger’s vision for Univers, creates a brand of Swiss chocolates that elevates information to the top level of its hierarchy in an ID system where numbers identify weights."

Kapow!

More work from Robot-food for Kapow!, a new fruit based energy drink:

"Kapow was our concept for a new fruit based energy drink. The brief was to suggest a branding concept with a packaging that stands out against competitors.

We wanted to concentrate on the strength of the stimulant and reduce overall packaging volume. This is taking a totally different stance to the competition, where can size is growing. We have also used a brand name that is instantly recognisable without advertising and will appeal to all ages through colour choice."

Brand Spotlight: Aldo Shoes

Lots of packaging from the in-house design team at Aldo Shoes. Above are their pr kit, look book and a totebag.

See a bunch more after the jump.

Studio Spotlight: Ceradini

 

Ceradini is a boutique branding and strategic design firm in NYC. Take a look at some of the work they've done.

"Ceradini Brand Design is a boutique branding and strategic design firm.  The solutions they create are proven to captivate consumers, stimulating and motivating them to choose their clients' brands.  Located in New York City for over 15 years, Ceradini works with global and national clients including Heineken USA, Procter & Gamble, Colgate-Palmolive, Jose Cuervo, Unilever, Nabisco, and TFH Nylabone."

More after the jump.