"Flood Creative was inspired by a mood ring for the creation of the first line of mood-enhancing skin care from Bath & Body Works. to keep that idea at it’s purest, we used only color to distinguish the range of emotions. keeping the rest of the elements simple, and ultimately allowing the brand to “breathe”."
Two projects by PROUDdesign, an Amsterdam based firm, for Fruity King, a producer of fresh fruit juices:
"PROUDdesign has created a new identity for this organic juice brand.
They also developed the name based on their creative work. The name
"Ripe" reflects the time and care which is taken to grow and ripen the
100% pure and organic fruits. It is decribed as such in the graphical
leaf. Together with the still photography and colourful, modern typo we created a real modern organic juice brand."
"This concerns a rapid repositioning of a young brand. We wanted a clear
focus on the unique aspect of this brand: flavour by number. Based on
three taste aspects, sweet, sour and bitter, all fresh juices are rated
and given a unique number. The higher the number, the more pronounched
the taste on this aspect. Since these tastes are based on special,
fresh fruits this profile and thus number can change during the season
and with the harvest. The soft squared bottle and vertical text lay-out
supports the technical background. The range consists of fruit juices
and smoothies."
9.60 is a Men's line of cosmetic products, designed by Lavernia & Cienfuegos:
"A mass-market range of cosmetic products for men that are exclusively distributed in more than 1000 supermarkets of the Spanish chain MERCADONA. This basic line of cosmetics is related to concepts such as being fit, playing sport, exercising… The design of the package tries to reinforce these concepts. The name brings out the idea of a sport record, and the package makes reference to the morphology of the muscle. All the 100 ml and 200 ml containers were design with an ergonomic shape and fabricated in flexible plastic so they are very resistant and they can be carried in a sport bag."
Beautiful packaging proposal by Mats Ottdal, an Oslo Norway based designer:
"Packaging and visual identity for "Frisk" drinking yogurt, basically for kids who don't like milk. 4 different flavors, Orange, Banana, Pear, and Strawberry."
Selected works from Reach Design:
"Reach is a packaging communications consultancy who passionately believe in creating meaningful designs that sell.
Since our launch in 1998 we have worked with all shapes and
sizes of companies, creating global packaging identities for the likes
of Reckitt Benkiser, to household favourites such as Ryvita, to
creating well loved brands such as Ubley. We’ve probably produced over
30,000 pack designs!
We are located on the outskirts of Bristol, UK. We love where we work, the calm and beauty is inspiring."
See more after the jump.
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