TheDieline.com: Package Design

Prism London Eyewear Case

A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.

"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.

PRISM is a new brand of hand-made, hand-finished glasses. It was a primary objective to create an outstandingly different concept for eyewear packaging that also offers POS display. PRISM is aimed at the top end of the eyewear market, to people for whom glasses are an important aesthetic accessory and retailed at global high-end stores to include Browns, London and Barneys, NY."

Studio Spotlight: Irving & Co.

 

 

 

 

 

 

A wonderful selection new work from London's Irving & Co.

See a lot more after the jump.

Ecolean Packaging

 

Ecolean is a new packaging alternative dubbed as "A Lighter Approach to Packaging". 

"Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.

The unique, pitcher-looking design has a generous face for consumer communication. It has a perfect surface for really high-quality print. Colours and sharpness will do justice to any communicative intention and will certainly draw the attention of a fast moving consumer. 

Saving resources is no longer just a matter of looking at the waste end of a package life cycle. Equally important are the resources used at its beginning. 

Ecolean uses less raw material from the start. Our packaging material is made from a thin plastic film, part plastic (PE and PP) and part chalk (40% by weight), one of nature’s own material. That adds up to a truly lightweight package that takes less energy to produce. 

Low waste volumes also save considerable resources in the waste handling process. Light and thin as the packaging is, you will find resource-saving arguments for it throughout the whole product life cycle."

Ecolean products are currently sold in over 30 countries around the world, not yet here in the United States, but lets hope it makes its way here soon.

More images of Ecolean after the jump.

Apple Magic Mouse

 

Beautiful packaging for Apple's new Magic Mouse, as expected. One more shot after the jump.

Studio Spotlight: Moxie Sozo

 

 

 

 

 

  

We feature Moxie Sozo's work from time to time, so you've probably seen some of these projects before. Nevertheless, we thought we'd pull together an official studio spotlight and show them off altogether, plus some that we haven't featured before.

See lots more after the jump.

Studio/Student Spotlight: PACKLAB.

 

 

A nice selection of work from some design students at PACKLAB:

"These are the education student work and four of these design students now work at the PACKLAB. Partners, which is a packaging and brand design consultancy based in Finland. It's sort of an over spill from the department activities, a partnership that is lead by our lecturer Ian Rooney...a team that is very passionate about developing holistic and innovative packaging.

See more photos and full text explanations after the jump.

Rutherford & Meyer

  

Tardis Design is an agency in New Zealand with some attractive work. I liked their work for food purveyor, Rutherford & Meyer. Above is R&M's packaging for natural wafers. Tardis took a different angle on showing the product - a photo was taken overhead of the wafers and arranged in a symmetrical design. It's pretty and it also helps it stand out among other packaging with more traditionally photographed product photos.

Below, is their design for R&M's Honey Plus range (honey with added fruit flavors). These are simple and effective. Note the hex-shaped device in the fruit icons, which calls attention to its honey content in a subtle way.

Studio Spotlight: ARC'S

 

 

ARC’S is an independent Italian agency in Turin, involved in strategic design – packaging design, brand identity, corporate design.

See more photos and details about the designs after the jump.