TheDieline.com

Eat Pastry

 

Chelsea Koornick, a recent design grad from The Creative Circus, did this concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough:

"I did a concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough. Vegan cookie dough is definitely a new and different concept to grasp, hence I wanted the design to be new and different. That's why I went for a retro and clean look. The client wanted a new shape to their packaging as well. Not the normality of the plastic roll. They wanted something that jumped off the shelves to the consumer while sitting next to the other refrigerated cookie doughs. That's why they wanted a hard plastic pint package. Similar to ice cream to invite the consumer to eat the cookie dough raw right out of the pint because it is vegan and safe to eat uncooked."

2 more images after the jump,

Studio Spotlight: Grupo Berro

 

 

A selection of of work from Buenos Aires-based Grupo Berro.

See more after the jump.

Studio Spotlight: Reach

Selected works from Reach Design:

"Reach is a packaging communications consultancy who passionately believe in creating meaningful designs that sell.

 

Since our launch in 1998 we have worked with all shapes and sizes of companies, creating global packaging identities for the likes of Reckitt Benkiser, to household favourites such as Ryvita, to creating well loved brands such as Ubley. We’ve probably produced over 30,000 pack designs!

 

We are located on the outskirts of Bristol, UK. We love where we work, the calm and beauty is inspiring."

See more after the jump.

Dove Deodorant Kit

 
 

The O Group, a strategy and design agency in NYC, created this promotional kit for Dove Deodorant:

"Dove enlisted a team of agencies, The O Group and Cunning Communications, to create word of mouth buzz about their new product, Dove Ultimate Visibly Smooth Deodorant, which reduces the look and feel of underarm hair. The O Group was asked to design a high-end package that would be sent to prominent influencers in the beauty industry. The kit needed to sleekly deliver a product sample along with an informational guide and USB drive.

The package's design picks-up on a visual element that was being used in other campaign materials — a soft gradient from pink to white. The gradient represents the transformation to smoothness that will be experienced when using the new product. A clear acetate slipcase houses the box and has the pink gradient printed on the top. A gradient running in the reverse direction is printed on the lid of the box. When the kit is closed, the opposing gradients form a solid pink surface. When the slipcase is pulled off, a visual transformation from pink to white occurs and the Dove mark is revealed."

Kenzo Ryoko

Designed by Karim Rashid, who has designed everything from home furnishings to clothing, for Kenzo. The new Kenzo Ryoko is a summer fragrance in pocked sized "stones" that fit in the palm of your hand, and are airport friendly.

Green & Spring

A new luxury brand designed by Pearlfisher, so of course it's lovely:

"The brief was to work with A Curious Group of Hotels (which includes Cowley Manor and its C.Side spa in the Cotswolds, L’Hotel and Le Restaurant on the Left Bank in Paris, and The Corner Club, a private members’ club in the centre of Oxford) to launch a new retail beauty range.
  
The GREEN & SPRING collection is a new, natural bath and body range of handmade products inspired by the idyllic English countryside and above all the spectacular C.Side spa and Cowley Manor estate in Gloucestershire.   
The design needed to work within this framework to capture the magic and uniqueness of the product and focuses on the countryside and namely the birds that can be spotted within the British Isles.
 
Each product, within the three ranges, is characterised by an individual British bird and segmented by individual colour palettes that are directly linked to the emotions associated with them. The 'Indulging' products are inspired by warming  hues of reds, pinks and oranges, the 'Relaxing' products focus on softer and more romantic shades such as purples and greys with the 'Revitalising' range engaging the senses with zesty yellows and greens.    
 
The front of pack copy forms part of the design story and highlights the key ingredients and their benefits for each product, bringing a ‘poetic clarity’ to the overall visual world of GREEN & SPRING.  
 
Jessica Frankopan, Owner of A Curious Group of Hotels, commented, “We were really excited to work with Pearlfisher and they totally delivered on our brief in an original and innovative way. We are delighted with the end result and think that our GREEN & SPRING products look fantastic.”

The bath and body range of GREEN & SPRING launched in June 2009 exclusively with Liberty and online at www.greenandspring.com."     

Functionalab

Packaging by Sid Lee, a multidisciplinary firm with offices in Montréal and Amsterdam.

See lots more after the jump.

Studio Spotlight: Container

Container is a unique firm with offices in Australia and China. With a focus on packaging and branding for the beauty industry, they not only develop the packaging and branding, they manufacture their designs as well. Here's a selection of recent works: 

USPA Haircare product packaging: "For USPA’s 'Supernatural' hair care range, the package design needed to express their philosophy of combining age-old botanical wisdom with the latest chemistry. The twist-cap extending up and out of the bottles represents nature and growth while it’s translucency reveals the technology of the mechanism within."

Körner Skincare: "A premium brand from a family with over a century of skincare experience. Container was commisioned to develop an identity and packaging that reflected both the heritage and grand-daughter Rebecca Körner’s wish for a modern multi-tasking range. Soon after its launch Körner was awarded 'Best New Beauty Product' by Wallpaper* magazine and is now available through Harvey Nichols, Colette, Henri Bendel and other leading stores."

Original & Mineral Hair care product packaging: "O&M are pioneers of ammonia free colour technology. To help the brand come front of house Container were commisioned to produce a new identity and deliver packaging that reflected their offer of salon professional results without harsh chemicals. The forms developed for the wet range (right) are reminiscent of milk bottles giving a visual cue to the formulations within - that they are clean, natural & nourishing. The styling products (above) make a bold statement that helps to create visual tension when merchandised with O&M’s other products on shelf."

Radii: "A stock range developed with HCP - 'Radii' is an elegant update to a classic configuration - a family of lipsticks and various sized compacts. Each component allows for decorative inserts (shown here as black) to be applied onto a structural base. This feature allows for variation in colour, texture & material creating numerous individual styles at minimal cost to the customer."

Two more after the jump.