Paprika's New Designs Are All History

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Designed and concepted by Zsolt Liber, every aspect of this packaging has a meaning, starting with the texturized red box made of sandpaper which showcases paprika as a powder. 

"Hungary is worldwide famous from its unique kitchen, which wouldn’t be the same without its ultimate condiment: the paprika. 

This university project focuses on the spice made from this delicious vegetable. The package design relies mostly on the paprika’s various textures as powder and as liquid." 

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"As it is one of Hungary's most traditional ingredients, the hand crafted wooden box and its powder-like texture represents it’s importance and uniqueness. The typography and the package texture are more playful - this contrast shows that although it has been used for centuries, it’s still around and there isn’t a real Hungarian meal without it. 

Each box contains two packages of the main paprika types - spicy and sweet."

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Design, Production & Photography: Zsolt Liber