TheDieline.com: Package Design

3.38 Travel Size Natural Care

 

A new concept by Fay K. Pal, who we previously featured here and here.

"Rule #1 of Carrying Liquids on Board Flights claims that the travellers are allowed to bring on board liquids with a capacity of 100ml / 3.38 fl.oz. The market offers hundreds of travel size versions of toiletry/personal care products, and  somehow it never fits our particular needs, and we got stuck with shortage or extras of inconvenient single use packages.

3.38 (fl.oz.) offers you a maximum legal size toiletry line of best quality natural products, for most convenient multi-use. The squeezable containers made of polyethylene and polypropylene - both are 100% recyclable and can be recycled together using a low energy process.  

That makes the products safe for people and the environment as well as effective at getting the job done. Perfect size, fine quality, best ingredients and great variety promise you the most comfortable experience while you travel for business or for pleasure. Bon voyage!"

SKYY 90

The goal of the design for SKYY 90 was to represent purity. Designed by Landor.

Il Fornaio

""We were asked to create a range of premium olive oils and vinegars for Melbourne institution, Il Fornaio. We sought to reflect the brand's Italian origins by sourcing a bottle from Italy, screen printing a gold stamp-like symbol incorporating the Il Fornaio logo onto it. We further accentuated the product's authenticity and crafting with a Tuscan color palette, a paper neck label, hand-applied stopper seal and certificate of origin. The designs successfully blend traditional and contemporary cues, reflecting the Il Fornaio brand and store environment. The products bespeak quality and have become much sought after gift items and keepsakes."

Designed by Australian firm Hoyne Design.

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MUD Cosmetics

"The MUD packaging communicated the educational brand positioning by featuring product copy usually reserved for the back of the package right on the front. Clever copy headings such as “The Basics” and “Quick Study” gave the consumer just enough information without being overwhelming. Subtle diagrammatic illustrations of the products were executed in a spot gloss varnish for a sophisticated, upscale feel. Color coding was introduced in the logo mark and in the headline copy for quick recognition on the shelf."

Designed and submitted by The Kitchen Collaborative.

Prism London Eyewear Case

A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.

"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.

PRISM is a new brand of hand-made, hand-finished glasses. It was a primary objective to create an outstandingly different concept for eyewear packaging that also offers POS display. PRISM is aimed at the top end of the eyewear market, to people for whom glasses are an important aesthetic accessory and retailed at global high-end stores to include Browns, London and Barneys, NY."

Ballantine’s Finest

Thank you to Jennie Brown, (PR manager at Chivas Brothers), who forwarded me these additional photos of their new electroluminescent bottle for Ballantine’s Finest. The press release she sent also helped clarify that this bottle is not a retail package, but an “on-trade” pack intended for use in pubs and nightclubs.

The innovative bottle, which can be used for display or pouring purposes, forms part of an on-trade-led initiative for Ballantine’s Finest, entitled ‘Listen to Your Beat’. Rolling out across bars and nightclubs in 35 key markets, the initiative is based on the idea that by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.

Created by London-based packaging agency The Core, the striking Ballantine’s Finest bottle was launched this earlier month and is already available in the on-trade in Germany. Reflecting a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to create drama and increase back bar prominence. Powered by batteries or mains, 20,000 units have been made available, along with a range of additional electroluminescent POS materials including posters and t-shirts for staff.

I suspect that many of the bottles featured in my earlier post about electroluminescent labeling were also “on-trade” (and not retail) packs. Yet.  Based on existing patents and the never-ending need of packages to attract consumer attention, it seems likely that liquor store shelves will eventually hold bottles like these.

box vox

How do you build a chocolate brand?

A movie about the brand and design development for a San Francisco chocolate company, TCHO

Via: Packaging World