TheDieline.com: Package Design

Wildwood Vineyards by Swearwords

Great label design (and website) for Wildwood Vineyards. "It was time for the Wildwood Dove to break free and here is how we helped it." Wildwood Vineyards by Australian firm Swearwords.

Mc Ivor by Swearwords

The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.

After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.

The Dieline's 50 Favorite Liquor Package Designs

See which designs made the list, after the jump.

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1300 on Fillmore

 

""We were challenged with developing a specialty foods packaging system for 1300 on Fillmore that would become an extension of the restaurant experience. Differentiating enough to drive sales and awareness of Chef Lawrence, as well as traffic to the restaurant, the packaging brings him to the forefront, while focusing on the artisanal nature of his craft and paying homage to where it all happens—1300 on Fillmore."

Designed by Landor. More images after the jump.

Velvet Glove Wine

"The glove-shaped label is die-cut from real French black velvet to give a sensuous, tactile surface, then is printed with whimsical illustration and typographics in silver foil. The back label, also die cut, carries all the technical and mandatory product information brilliantly, despite the size of the type and the challenges of foil printing on such a difficult substrate. The success of this print technology shows great skill and mastery of print craft. A wax neck-seal offers the ideal complement to the design work below. A voluptuous bottle shape is unimpeded by this diminutive label that skims its hips, and the result is beautiful and individual."

Designed by Mash. Velvet Glove recently won an Australian Packaging Award.

Therapy Vineyards

"What do you see in this wine? We see a client who was brave enough to follow a different path.

Naramalta Development had a splendid challenge for Brandever - a new winery located on the prestigious Naramata Bench. The hub for some 16 of the nation’s finest wineries. Naramalta required a memorable, magnetic brand identity. An identity that would break through the clutter. An identity that could grow with this winery’s ultra premium ambition.

We recommended Therapy. Therapy Vineyards. A truly unique place that is good for the soul. Each bottle features a distinctive inkblot design, based on the famous Rorschach Inkblot Test.

And, in true psycho-analytical form, the back labels ask the consumer what they see in the wine, rather than telling them what they are about to taste. Therapy Vineyards has won major Design Awards in the United States and Canada, and numerous press mentions worldwide for the cleverness of this branding concept."

Designed by Brandever.

Coca-Cola Launches New Packaging for Minute Maid

The Coca-Cola Company has just redesigned the packaging and brand identity system for its entire portfolio of more than 100 juice and juice drink brands available in 145 countries worldwide. This includes Minute Maid here in the United States:

"The packaging redesign, available on store shelves in the U.S. beginning this month, is one of the largest branding efforts undertaken in the history of the Coca-Cola Company. The new system establishes a common look and feel that brings continuity to Coca-Cola’s extensive juice offerings, is scalable to multiple brands and product lines, and improves the consumers’ experience at retail. The new packaging takes on the best known qualities of the Minute Maid brand including the black rectangle and white logotype lettering."

Designed by Duffy & Partners in partnership with CMA Brand Presence.

Read the detailed design notes after the jump, and see the entire worldwide orange juice lineup.