TheDieline.com

Green & Spring

A new luxury brand designed by Pearlfisher, so of course it's lovely:

"The brief was to work with A Curious Group of Hotels (which includes Cowley Manor and its C.Side spa in the Cotswolds, L’Hotel and Le Restaurant on the Left Bank in Paris, and The Corner Club, a private members’ club in the centre of Oxford) to launch a new retail beauty range.
  
The GREEN & SPRING collection is a new, natural bath and body range of handmade products inspired by the idyllic English countryside and above all the spectacular C.Side spa and Cowley Manor estate in Gloucestershire.   
The design needed to work within this framework to capture the magic and uniqueness of the product and focuses on the countryside and namely the birds that can be spotted within the British Isles.
 
Each product, within the three ranges, is characterised by an individual British bird and segmented by individual colour palettes that are directly linked to the emotions associated with them. The 'Indulging' products are inspired by warming  hues of reds, pinks and oranges, the 'Relaxing' products focus on softer and more romantic shades such as purples and greys with the 'Revitalising' range engaging the senses with zesty yellows and greens.    
 
The front of pack copy forms part of the design story and highlights the key ingredients and their benefits for each product, bringing a ‘poetic clarity’ to the overall visual world of GREEN & SPRING.  
 
Jessica Frankopan, Owner of A Curious Group of Hotels, commented, “We were really excited to work with Pearlfisher and they totally delivered on our brief in an original and innovative way. We are delighted with the end result and think that our GREEN & SPRING products look fantastic.”

The bath and body range of GREEN & SPRING launched in June 2009 exclusively with Liberty and online at www.greenandspring.com."     

One Great Name is Worth 100,000 Words

Your name is the brand asset that travels social spheres, appears in conversation, shows up on a package, signage and will likely be uttered from the lips of your CEO. How important is your name? Find something else this central to your brand strategy. Find something else that permeates everything you do. A name is so valuable, yet anyone can identify a word/phrase and register it with the U.S. Patent and Trademark Office (USPTO). Seems simple, doesn’t it?

If you’ve tried to name yourself, you know the pain of discovering your “brilliant” name is already registered. Then, you start compromising with names that are not memorable or relevant to the brand strategy you’ve defined because you’re getting desperate. After way too many hours and too much stress for what seems like such a simple task, you identify a name. Just before you sign the USPTO office paper work, you wonder: are there professionals who do this for a living? Heck, yes!


If you think naming is merely a process that starts with brainstorming words and ends with picking one and asking for legal clearance, you’ve not had a real naming experience. While pointing out all the pitfalls of doing it yourself would encompass many blog posts, we’ll start with the basics. Naming professionals use criteria to filter through the debris until they find the right name.

Here are the four ironclad criteria that naming professionals follow:

Pear'd

New work by Chicago based designer Susie Grace, a recent grad of Columbia College:

"This drink was made because of my frustration with the lack of pear flavored products. So, I decided to create a pear drink with packaging that would resemble a pear shape, As well as a clean label to show the contents to be simple and natural. The name of the product comes from the pairing of pear juice with mango or strawberry flavors, as well as an original pear flavor."

Share you thoughts on Susie's design below.

Daylesford and Hepburn Mineral Springs Co.

Daylesford and Hepburn Mineral Springs Co. is a Melbourne-based company:

"We Are the bottlers and distributors of mineral water from the mineral springs capital of Australia. Fed up with seeing imported water on the tables of  local cafes and restaurants, and water from our area being trucked out and being bottled in Melbourne and beyond with no benefit for our local community, we decided to do something about it....

Our products are natural, beautiful, and local. All of our production takes place in the “Spa Country” and all of our packaging is made from within 100 kilometres of the spring. Where ever possible we use recycled materials. We  only bottle in glass and are always investigating more efficient and environmentally friendly packaging techniques.

 We employ local people to value add a local resource for the benefit of the local community. Our broader aim is to offer Melburnians, Victorians, and Australians the opportunity to choose between a beautiful local product and imported ones (from up to 16000 kilometres away) that are triumphs of lifestyle marketing spin. Now more than ever the decision to purchase locally produced food, that is created, grown or manufactured by locally owned businesses instead of imported foods or foods manufactured by multi- national companies is an immensely important one."

The most recent additions are Lemon, Orange & Passionfruit, Pink Grapefruit, Blood Orange, Apple. They contain no cane sugar, no sodium benzoate (preservative 211) no artificial colours or flavors.

See more after the jump.

--via Coolhunting

Face Boutique

face boutique is another great find by friend and Dieline reader Angie. What I love is that the products are biodegradable, the packaging is recyclable, and the formulations are not tested on animals in any way.

More info on the company:

face boutique is fast becoming the leading natural skincare brand for teens and twenty-somethings. This sophisticated range has been developed to care for younger skin, without the need for potentially harmful or harsh chemicals. Using the finest botanical ingredients to manage sebum control, breakout reduction, enlarged pores and hormonal imbalances, the products are formulated to help keep girls’ skin clear and healthy and to encourage them to care for their skin for life.

In regards to the packaging, face boutique wanted something minimal but still striking. For a fresh perspective, they selected an innovative fashion design company, Michael Nash Associates, and an up-and-coming illustrator, Stina Persson. The result is a beautiful set of bottles, jars, and tubes that would look stunning on any countertop.

More packaging images after the jump.

Trouble Maker Campaign

Designed by HanTang Communications Group for Quzhou Seezo Trading. Love the tagline "Such tragedy could have been easily avoided".

"Wptt Contraceptive (a brand name) hopes to create a new packaging of novelty and visual impact. The objective is to emphasize the high contraceptive effectiveness of the products by indicating the painful consequences of having sex without a condom. More than 100,000 people have used the condoms and the sales increased by 21%."

Cocopia

New work from London based R Design:

"It’s a range of premium chocolates under the Tesco sub-brand ‘Cocopia’ for UK supermarket Tesco. This range launched in all Tesco stores at the beginning of the year and is selling really well.

Major supermarkets have been quick to spot the rise in popularity of good quality chocolate. Whereas many of the majors have produced premium ‘own branded’ chocs, Tesco’s started their own chocolate brand - Cocopia. The Cocopia brand and packaging immediately puts them on the ‘top shelf’ in the eye of the consumer. Avoiding predictable dark packaging, this design goes for impact, while the chocolates themselves are definitely worthy of the premium treatment.

Strong coloured packs with super real photography combined with beautiful handwritten lettering from lettering artist Peter Horridge make for premium looking affordable chocolates."

Olive Poop Bags

Designed by illustrator Nate Williams:

"Olive’s biodegradable poop bags. The bags are made naturally from GMO-free corn starch and vegetable oil, are certified 100% biodegradable and compost in as little as 40 days."