Mother's Brewing Company Makes Beer With Personality

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Each brew from  Mother's Brewing Company has a unique personality and Fried Design Co. wanted to highlight that in each of the designs. For instance, Mr. Pumpkin, a pumpkin ale, features a headless man holding up a jack-o-lantern while Towhead, a blonde ale, depicts a kid with a slingshot. 

"When we started on the Mother's Brewing Co. packaging design, what stood out the most was just how many types of beers there were. Each one has a different personality that comes along with it — some more assertive, some more delicate, and some just plain wild. We developed an illustration system that allowed us to pay tribute to every beer’s sensibility"

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"Education is key for Mother's — and each beer has a new lesson. The bottom of every 6 pack is customized with information on the recipe builds, tasting notes and food pairings.

In meeting after meeting with the Mother's crew, one thing became apparent: they had little patience for the infamous "IBU Scale" or "International Bitterness Scale" that has terrorized the craft beer industry for years now. We helped develop a new way of determining the hop flavor in each beer that was more accurate for Mother's." 

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Agency: Fried Design Company
Creative Director / Designer: Josh Sullivan
Illustrator: Chris Mostyn
Location: Springfield, Missouri, USA