TheDieline.com: Package Design

Before & After: Help Remedies

Before:

After:

 

Help Remedies has just relaunched their packaging. They have added new 'remedies', and along came a need to better differentiate the varieties:

"Help is a new brand of over-the-counter healthcare products. Our mission is to make solving simple health issues simple. We find the best solution there is, and take away everything else. By stripping away some of the complexity and fear mongering of the health industry, we hope to make the category friendlier and more accessible, and in doing so empower people to make their own health decisions.

Help Remedies first two products “Help I have a headache” and “help I’ve cut myself” launched in April 2008. They generated significant press attention from design, eco, lifestyle, business and media as well as sales both online and through selected retailers.

Our packaging is made of molded paper pulp and a bio plastic made primarily of corn. We use these materials because they are interesting to look at, and they are compostable—which means one day, they might become part of a large tree. Maybe you can cut down that tree and make it into a speedboat.

ChappsMalina did structure and form, Little Fury did the graphics and our own internal team worked on bring those ideas to life in the final package."

Several more images of this fantastic design after the jump.

Gotta Moo

 

Gotta Moo is the graduation work from recent graduate Narani Kannan, from OCAD (Ontario College of Art & Design). Here is a small rationale on her project: 

Gotta Moo focuses on the most eco-friendly method for milk packaging. This greener milk packaging solution would be made out of Sugarcane Bagasse molded pulp paper, coated inside with sugarcane lignin and printed with vegetable based inks, all based on food safe materials. Bagasse is an annually renewable plant resource and is compostable and recyclable. This can replace plastic and plastic coated packaging, which is currently used in the food/beverage industry today. This packaging solution does not rely on oil extraction and it also minimizes green house gas emissions. This new molded pulp milk packaging solution could be an eco-friendly vision of the future.

Nine Inch Nails: Ghosts I - IV Limited Edition

Nine Inch Nails presents Ghosts I - IV, a brand new 36 track instrumental collection. Almost two hours of new music composed and recorded over an intense ten week period last fall, Ghosts I - IV sprawls Nine Inch Nails across a variety of new terrain.

Trent Reznor explains, "I've been considering and wanting to make this kind of record for years, but by its very nature it wouldn't have made sense until this point. This collection of music is the result of working from a very visual perspective - dressing imagined locations and scenarios with sound and texture; a soundtrack for daydreams. I'm very pleased with the result and the ability to present it directly to you without interference. I hope you enjoy the first four volumes of Ghosts."

The ultra-deluxe limited edition package was limited to 2,500 copies which sold out within 36 hours at $300 each. It includes two CDs, a data DVD with all the multi-tracks for remixing, a 24 bit/96 kHz Blu-ray disc, four 180-gram vinyl records, a 48-page book of photographs and two Giclee prints in high-quality luxurious packaging numbered and signed by Trent Reznor.

This compilation also comes with a digital scrapbook with all the imagery found in the deluxe package which can be found and downloaded here. 

The effort put forth here begs the question of what the future of music packaging will look like. What do you think? I would love to know your thoughts and insight, so be sure to sound off.

Økologiske Norgården (Ecological Norgården)

New work from designer Camilla Jarem of Norwegian design firm Harpun:

"Økologiske Norgården (Ecological Norgården) is a new ecological brand from Norways biggest meat and poultry company; Nortura (Gilde + Prior). They wanted a clean and natural look for their packaging. They didn't want a "traditional" ecological design, but still competent and modern. So we wanted to make a design that "acted on the offensive", was attractive and had a strong personality. http://www.norgarden.no"

12 Inches of label

"Imagine being briefed to create striking packaging for a product named after the height of the bottle it's packaged in. With only small prints required, there was a real opportunity to have some fun. The solution was to design labels that were also 12" long, printed onto packaging tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device."

Don't they wrap around the bottle like the Eden serpent around the Tree of Knowledge? Tempting... Another interesting piece by War Design, awarded a Distinction at 2008 AGDA awards.

Pangea Organics' Holiday Packaging Grows a Spruce

Via our friends at NOTCOT, who are actually offering a massive 50% discount on these giftsets!

"Born out of the desire to do right by the planet, this year Pangea Organics has a great gift idea to let you in on the fun, too! After two years in development, Pangea just released a series of holiday gift boxes that actually grow Spruce Trees. Yes, that’s right. Just like their plantable packaging that grows organic, edible sweet basil, the box itself grows a tree. Just soak the box for a day, and plant it in the earth. If everyone plants their holiday gift box and bar soap box this year, collectively, we will have planted 122,000 trees which is equivalent to not driving 30 million miles in one year! Multiply that out by 75 years, the average lifespan of a Spruce, and that’s 2 billion, 250 millions that we’re collectively offsetting!"

360 Paper Bottle

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

CHALLENGE
Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—
meaning 86% become garbage or litter. We looked at this as a radical problem requiring an
equally radical solution. Could we design a container that would leverage sustainability, be
easy to transport, and enhance the consumer’s drinking experience?

SOLUTION
The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable
paper container made from 100% renewable resources. Versatile in its range of consumer
applications and made from food-safe and fully recyclable materials, it decreases energy
consumed throughout the product life cycle without sacrificing functionality. It is paper
packaging that stands up to all liquid categories.

Nice work Brandimage!

Tawaka Ball Packaging

Tawaka "The Ball" is an unusual soap format where the soap is in a spherical shape. What's nice about the product is that it comes with a pretty wooden bowl and drain disc that fits inside, so the presentation is very pretty and spa-like. The product is made from cacao and Ojon oils, which is supposed to be very good for your skin (read more about it on their website and on Notcot.)

The packaging is quite interesting - especially from the inside.

Thanks to NOTCOT for the pictures, more after the jump!