Designed by Onfire Design, Luxerose’s newest line of cocktails delivers in threes. Each cylindrical tube comes equipped with a distinct color, flavor and name like Summer Love, Night Out and Moon Child.

“The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation to a demanding consumer group that is always looking to discover new and unique flavours.”

“Luxerose is an RTD range of cocktails aimed at the young, millennial female audience in New Zealand and China.

Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavours and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project.”