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Studio Spotlight: Grupo Berro

 

 

A selection of of work from Buenos Aires-based Grupo Berro.

See more after the jump.

Pentagram Takes on Cigarettes

Pentagram takes on cigarette packaging:

This month the Senate approved new legislation that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text. The bill is expected to pass in the House and President Obama has said he will sign it. For a piece in its Sunday Perspectives section, the St. Petersburg Times asked DJ Stout what cigarette companies might do to follow the new marketing rules. (The full article is print only; we’ve posted it here.) Stout suggests that to comply with the new crackdown, cigarette manufacturers like Marlboro should embrace the restrictions and make cigarettes look truly dangerous. This, of course, will still appeal to a core group of smokers.

“Over the years there has been an onslaught of public awareness messaging about the evils of smoking,” says Stout. “Unless you’ve been living in a cave for the last 50 years you are very aware that smoking is not only bad for you, it could very likely kill you. All smokers know this for sure but it doesn’t deter them.

“Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.”

Student Spotlight: Taylor Pemberton

Taylor Pemberton, a student at SCAD created this packaging:

"Debonair Cigars and Tobacco are designed with a focus on the early 1900's. Stay confident, stylish, and charming."

See a few more after the jump.

Big Bambu's Pure Hemp Cigarette Paper

Lovely packaging from The O Group.

Capri Pack

I found this empty pack of Capri cigarettes on a walk to the bank a couple of months ago. With its stylized pink smoke motif, it struck me as unusual for a current fashion brand cigarette pack. Funny thing is, I can find nothing about it online. Even the RJ Renolds site, shows a different pack with an abstract watercolor design.

Maybe this was a limited edition? (I seem to remember seeing a bunch of these with different colors of smoke, behind the counter at the drug store.)

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HCT Cigarettes from Japan

JT TOBACCO "ALPHABET H/R/C SIDE SLIDE BOX"
TOKYO limited version / art direction + design by ASYL

 

Camel Redesigned

Unfolded box, scanned by smoker, Lester Nelson from Further Studios

An interesting article by Armin at Brand New about Camel’s newly redesigned cigarette packaging. A thorough analysis of the re-design plus a lively forum of comments. Sample comment: “The old design was good enough to kill countless thousands of RJ Reynold’s most dedicated customers...why would they feel like anything needed fixing?”

No design firms are mentioned in the article, so presumably, this was an in-house project at R.J. Reynolds. A link to the article is here: The Camel’s New Clothes.

Question: if a camel is a horse designed by committee, what do you call the redesign? 

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