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New HP Packaging

Brand Engine has recently redesigned some of HP's printer and ink packaging:

"To stay ahead of the curve in a slowing economy and fierce competitive environment, HP's Imaging and Printing Group (IPG) wanted to change their conversation to include a more youthful demographic, while staying true to their amazing product innovation and leadership position.

Brand Engine began the process through in-depth discovery and analysis, bringing clarity to HP's challenges in their dynamic environment. Distilling HP's core qualities into a brand strategy, Brand Engine developed an authentic, meaningful and memorable brand story that communicated HP's long-held and often overlooked status as a category leader and innovator. The brand story was translated on package through a modern, genuine style that spoke to a younger audience, while still resonating with their loyal customer. 

The Results: Increasing their appeal with devoted users and new audiences alike, HP retained their leadership position and successfully solidified themselves as the technology brand of choice. Post-design research indicated that the new packaging system resulted in double-digit increases in brand awareness and value perception."

Brand Spotlight: Crayola (Updated)

Here's an interesting retrospective of Crayola's packaging through the years at top. The bottom photo features the recent limited-edition set of three boxes with the original graphics of each era of the brand's history. The one on the far right most resembles what I remember from grade school! Ah nostalgia.

I just added a lot more photos of older packaging that you can see after the jump. Which Crayola box is from your childhood?

Sliced Bread Notebook.

From Designer: Burak Kaynak and Cem Has (collaboration).

The sliced bread concept is obvious ... the pack includes 12 notebooks resembling a pack of sliced bread. Each slice/pad have numbers on them. (1 to 12) You can use each notebook for the related month.

Designer Spotlight: Candice Leick

Beautiful work designed by the talented Candice Leick while working at Duffy & Partners. All projects are here were done during her tenure at Duffy:

"Hi, I’m Candice Leick, a Minneapolis-based graphic designer. Previously, as a member of the Duffy & Partners design team, I was responsible for a number of packaging, brand identity and interior design initiatives. My client list includes American Eagle, Coca-Cola, General Mills, Susan G. Komen, Whole Foods Market, Thymes, and many others. In 2004 I graduated from the Minneapolis College or Art & Design where I spent a year in the school’s DesignWorks studio. My work has been recognized by several organizations and publications including: The Art Directors Club, The Type Directors Club, OneClub, AIGA, Communication Arts, and Print Magazine. This gun’s for hire. I'd love to hear from you."

16 more images from her portfolio at Duffy after the jump!

This Is Origami

Designed by Magdalena Czarnecki:

"Empty paperbags, containing simple step by step instructions on how to fold the bag into an origami animal, in order to become a sustainable designer toy in paper. The cost of the bag is directed to the WWF to help save the endangered animal and it’s dying population."

New Leaf 100% Recycled

Willoughby Design has also designed the New Leaf 100% Recycled line:

"Turning a New Leaf: Committed to inspiring a fundamental shift toward environmental responsibility in the paper industry, New Leaf Paper faced the challenge of presenting environmentally friendly paper as a stylish, even luxurious, choice for consumers. The Willoughby Design Innovation Lab helped New Leaf design a series of product lines and accompanying packaging to present personal stationery, school supplies and commodity office products in a way that proves you don’t have to sacrifice style and convenience to make responsible choices. The paper goods, available in Whole Foods, Office Depot and Target stores, use innovation to compete with non-recycled mainstream brands at a better quality, price and style."

Wise_up Greeting Cards

I love the beautiful patterns on this line of thank you cards from Wise_Up Greetings in Portugal:

"We recently launched the Wise_up Greetings line of thank you notes, a limited and numbered edition of 250 handmade boxes, lined with italian (Rossi) and english (Beaumonde) papers. All cards are printed in fine paper and have special details, as varnish, foil, emboss, etc. Each box has 8 cards and 8 envelopes, wrapped in tissue paper."

See the full lineup after the jump.

More work for Askul from BVD

We posted some work from BVD for Askul a while ago, but as they are continuing to update their beautiful line, I thought it was worth posting the latest. Askul sells everything for the office and BVD has designed much of their product and packaging. Askul means "delivering the following day." I wish they delivered over oceans. My office would be Askul-only!