TheDieline.com: Package Design

Tamás Estates

 

 

This really nice set of wine labels for Tamás Estates was designed by Beth Leonardo while working at MOD. Beth left MOD in 2008 to start her own design firm, Double Six Design where she continues her work in branding and package design. Here's what Beth had to say about the design:

"When Wente Vineyards acquired a neighboring Livermore Valley winery, Tamás Estates, they began an intensive wine label and branding overhaul. Wente had a vision for Tamás Estates well beyond its position as an on-premise, by-the-glass wine at large restaurant chains like Outback Steakhouse.

Their goal was to create a youthful wine brand that combined a strong focus on their use of old-world Italian varietals and a distinctly contemporary Californian flair. The solution was a ticket inspired label that represents the long trip the Italian vines traveled to arrive in California. As it turns out, this ticket also transports the drinker to Italy without even leaving the comfort of their own home!

The new Tamás Estates brand has surpassed even Wente's vision. The creation of this impactful, iconic label design has not only resulted in distribution in all major retailers across the country, but also allowed an increase in price point across the line."

Clementine Art Supplies

 

 

These children's art supplies by Clementine Art immediately stood out on the shelves of Whole Foods. All of the products are non-toxic and the packaging is composed of 80% post consumer recycled and reusable materials.

See a couple more after the jump.

Studio Spotlight: TDA Advertising & Design

We got in some amazingly good work from TDA Advertising & Design out of Boulder, Colorado. Actually, everything they sent in is pretty awesome, so we're pretty excited to share it with you. Above, is packaging design for gluten and sugar free Shrewd Foods snacks (no website, but if you know where to buy them, please share in the comments.)

Honest Foods granola packaging is simple, fresh and honest - just like its name.

Mix 1 high-antioxidant fiber drinks are attractive, simple and look like the functional beverages that they are.

(More views after the jump.)

Taquina Beer

We see a lot of packaging every day (especially if you're a regular at The Dieline) so it's easy to overlook some exceptional design work. On the surface, there are designs that look classic, expected and not really extraordinary. Yet, they are carefully crafted to create a major impact on the marketplace they're intended for. This is what makes the craft of packaging design different from other forms of identity and design-at-large. A lot of strategic thinking and planning goes into packaging design - especially updates and rebrands for established consumer brands.

Pierini Partners in Argentina took the existing Taquina brand and polished it up - with great results. Take an inside look into the redesign process with some great images highlighting the details.

Below: before and after of key details in the design.

Ninutik

 
An interesting journey with maple sugar by the founders of Studio Innova:

"Elegant, modern, distinctive - these are the words that describe the spirit of Ninutik design. Our intent is to present maple syrup - a Canadian cultural icon - through the lens of design, art and sugarmaking.

From the designer's perspective, maple sugar is a challenging medium. It is similar to other materials that are heated, tempered and cast into moulds but as every sugarmaker knows, maple has a mind of its own when it comes to colour and texture. Marbled veins, white flecks appear during crystallization making each as unique as the tree that provided its sap."

See more after the jump.

826 National: The Bigfoot Research Institute and The Boring Store

  

To wrap up our presentation of packaging from the 826 catalog by 826 National, we've got Boston's Bigfoot Research Institute and Chicago's The Boring Store. To read the story behind these products (see the earlier post here). 

See much more after the jump.

826 National: Echo Park Time Travel Mart

  

 

More packaging goodies from the 826 catalog by 826 National. To read the story behind these products, see the earlier post here.

"The Echo Park Time Travel Mart,  a leader in convenience retailing, sells everything you need before you take a road trip through the fourth dimension. You can grab time-machine fuel, a can of mastodon meat, and a cup of coffee in one quick stop. "

See lots more after the jump.

826 National: Liberty Street Robot Supply & Repair

 

More packaging goodies from the 826 catalog by 826 National. To read the story behind these products, see the earlier post here.

Today's post features products from Ann Arbor's Liberty Street Robot Supply & Repair which "carries the perfect combination of products for robot enthusiasts and robots themselves."

See lots more after the jump.