TheDieline.com: The Leading Package Design Blog

Logan wines

More wine, and more design from War Design for family-run Logan vineyard. The label speaks to the old-fashioned winemaking process, human involvement and enjoyment at the same time, all with one graphic device. I imagine the winemaker, pants rolled around knees, tramping away from the crushed grapes, leaving his oenophilic footprints on the way. Not only would this jump out on-shelf, but it's not a frivolous tactic to do so. I'm really enjoying the tactility and the relevant message on this one.

KOR One water vessel

Resulting from one man's frustration with reusable water bottles, this is a solution that may curb nonchalant water purchases while on the go. Water is obviously something that people need (as opposed to merely want) to consume, and out of the home, the ubiquitous bottles pile up in the trash cans on the streets. The other choice is the Nalgene, but I have always dismissed these as a clunky, ugly solution.

In steps KOR, with a considered, well-designed solution. KOR realized that although people are willing to use a reusable bottle, they are more likely to do so if it doesn't look like hell (hello Nalgene). On top of this, functionality in the bottle is key; you can drink with one hand due to the hinged snap cap, it has a wide mouth so that you can put in ice cubes and refill it easily and the oval shape fits perfectly in the hand. There's also a good balance between branding and letting the structure of the package shine.

KOR used Eastman (who also did Y Water and POM Wonderful) and the structure was designed by RKS Design.

Waitrose Mustards

Simple but meaningful die cut labels (designed for Waitrose by Lewis Moberly) provide nice, dollop-shaped windows for a good view of product color.

(Similar to some of the die cut shapes from Migros.)

 

box vox

Method's Quilted Packaging Design Unifies Line

San Francisco-based Method's new natural personal care collection features packaging that gives the line its own unique identity. 

The collection consists of three products: body wash, creamy hand wash and a body bar.

The collection's hand and body wash are packaged in #2 HDPE plastic bottles which feature a quilted pattern design. The square quilted pattern is also present in the body bar.

The quilted design holds the line together visually making it easily identifiable on store shelves and in consumers minds. 

The packaging was designed in-house by Method's own design team.

“The quilted look for the natural moisturizing personal care line is designed to connote the soft moisturizing formula within the bottles,” said Method's Rachel Goldberg.

“The designer also considered the existing décor of bathrooms, which are usually tiled. They were designed to be decorative but in a subtle, sophisticated way.”

The hand wash packaging is square and features an easily removable label allowing consumers to have the packaging blend in with their own home environment

Method's Director of Marketing, Katie Molinari said the removable label was purposely incorporated into the creamy hand wash packaging. “We don't believe that a logo needs to, or should be, a prominent feature in a home care product,” said Molinari.

“We design our products for the home and treat them as accessories to compliment someone's personal style. We hope people will recognize Method products by their unique design rather than a logo or label.”

When the label is removed the packaging is only distinguishable as a Method product by an embossed “m” on the side of the bottle.

Molinari added the body wash packaging is made from 25% recycled HDPE plastic.

We were unable to obtain information from Method on who is producing the packaging.  A previous incarnation of Method's body wash was produced by Amcor.

Sustainable is Good

Timex

Beautiful new packaging for Timex watches, designed by Atlason, a product design studio in Manhattan to be sold at Target stores. The packaging is made of Polystyrene and ABS with 25% post consumed material. It fits a variety of different watches with the instructions + manuals in the core behind the colored lid. It comes in three colors and can even be be opened and closed by consumer before purchase! Different watch types can be rotated on the core axis for better viewing and fit in the package.

Debranded home

Debranded home is a new way of thinking about products and their presence into our houses: many of us prefer to show anonimous packs into their toilets, in spite of branded ones.

iota paper products

I'm a sucker for patterns. I visit stationery and fabric stores for color and pattern inspiration, and spend hours getting lost in the shelves. So, when a friend sent me a link for iota paper products, I was smitten.

Iota is a colorful stationery company, that is eco-friendly (using recycled content), and affordable. Iota means "a very small amount or thing, a jot, a whit." The company believes that little things can make a big difference. Iota sells a range of items, including gift wrap, notebooks, stationery and greeting cards.

I love that the packaging design is simple, and allows the product to be the focus. The labels clearly state what the product is, in a simple grid that works well. It's so hard to design a label that works with any number of colors and patterns, but I think this is a good solution.

For the designers in the crowd, they have a great resource for some color inspiration. Click on "colour palettes" link to view some exciting color combinations. Click here to explore the website. More pix after the jump...

Take away food

This is what we normally see when we take a Japanese/Chinese dish at a take away restaurant..
After the jump, a sparkling solution to combine design and food preservation.

Remarkable Pencils

A packaging project by Frost Design, really a remarkable one! I find interesting the use of grey board, it sems to me like an invitation to try pencils, a way to say: this is the first support for your imagination.

1 more from JAPAN

One more interesting package from Japan. I don't have any background on this so if anyone here does please comment!