TheDieline.com: Package Design

Unique Japanese Barcodes

 

Some very cool japanese barcodes, designed by japanese firm d-barcode, who specialize in designing these unique barcodes. Many more after the jump!

Freshkills Park: Native Meadow Mix

Seed packets, designed in-house by Raj Kottamasu at the Freshkills Park project in New York City. These packets will be given away to those attending the free, public bus tours of the Freshkills Park site. The seeds, indigenous to the NYC Metro area, were collected by the Greenbelt Native Plant Center and are the same species that will be used in the restoration of the former landfill site. (Coincidentally, Raj is profiled in today’s NY Times.)

(More photos after the fold...)

IdeaPaint

In a recent issue of Inc., they shortlisted '30 under 30' (30 entrepreneurs under age 30). One of them is John Goscha, age 25 who is the founder of IdeaPaint. I was intrigued and looked them up online. I was glad to discover that they had some really attractive branding and packaging for their product, IdeaPaint - dry erase surface paint.

"IdeaPaint is a single-coat, roller-applied paint that can turn any “paintable” surface into a dry-erase surface. Essentially, IdeaPaint can create a whiteboard environment wherever your ideas might take form (walls, columns, doors, refrigerators, bathrooms, etc.)—but it’s less than half the cost of a traditional whiteboard and better performing. IdeaPaint is also the most environmentally friendly dry-erase product on the market, with limited packaging, transport and materials required."

The branding and packaging was designed by Jones. Big graphic elements were used to emphasize the product's simplicity. 50 square feet. Mix THIS into THAT. I really like the honest simplicity. By creating a look that is totally different from the usual paint product category, Jones achieved a standalone look that differentiates IdeaPaint from all other regular paint.

 

Continue reading for more images... (thank you, Brenna!)

Addcase Baby

 

Addcase is a Swedish company specializing in biodegraeable bags. They recently added these bags for their baby line.

--via Print & Pattern

Duck Rice

Scott Lambert of Vietnam-based Design Positive sent in some fresh packaging work for Xanh (meaning 'green' in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. Working closely with the client Scott produced clean, fresh packaging to reflect the philosophy of the product.

Notice the duck built out of the 'D' and 'R' in the logo - very clever!

Brooks Brothers Black Fleece

Black Fleece is an elite clothing brand designed by Thom Browne for Brooks Brothers. The packaging above is for the new Black Fleece fragrance, which was designed by NYC-based Established. The fragrance was just launched last night at as a part of the "Fashion Night Out" event in NYC.

 

Continue reading for more images and a product description for this exceptionally beautiful design.

Biodiesel Promotional Packaging

 

Very cool promotional packaging for biodiesel fuel by the talented Alvin Diec who now works at Matchstic a brand identity house in Atlanta. I don't have much more info for this project, but Alvin's portfolio is pretty nice, too.

eple

Ferroconcrete was asked to develop the brand for éple, a sophisticated new fruit store located at the Los Angeles Third and Fairfax Farmer’s Market. We named the store, packaged the products and created the tagline House of Decadent Fruit. The name éple was inspired by the first fruit temptation in the Garden of Eden. The brand represents the company’s belief that fruit can be decadently packaged comparable to fine chocolates. In today’s health-conscious society, it’s nice to have healthy gift options that are still beautiful and indulgent.