Good Queen Bess Understands That Less Is More


Good Queen Bess takes advantage of the of the color of their scrubs with clear cylindrical containers featuring minimal text and small designs. To keep the clean trend going, the pastel boxes feature nothing but the name of the brand and the type of scrub in a subtle, yet contrasting hue. 

"Good Queen Bess is about simple elegance and transparent messaging. As a Louisiana-based company, who uses only the finest natural ingredients. Good Queen Bess is made without harsh chemicals or additives, which means they’re safe to use on all skin types, including the most sensitive skin. We utilized color, typography and organic pattern to communicate the scrubs high quality natural ingredients." 


Agency: SDCO Partners
Creative Directors: Amy Pastre and Courtney Rowson
Designer: Amy Pastre and Evan Tarry
Location: Charleston, USA