TheDieline.com: Package Design

Clementine Art Supplies

 

 

These children's art supplies by Clementine Art immediately stood out on the shelves of Whole Foods. All of the products are non-toxic and the packaging is composed of 80% post consumer recycled and reusable materials.

See a couple more after the jump.

Coarse Toys

 

 

Projekt Kochstrasse, a German firm, created this packaging for Coarse Toys. I don't have much more info than that, so we'll just let the work speak for itself.

See some more after the jump.

Student Spotlight: Lindsey Faye Sherman

 

 

We featured Lindsey Faye Sherman's work awhile back here and here. This is another packaging project she completed as a student at Maryland Institute College of Art:

"The Kinder Kid’s audio books offers an interactive and whimsical approach to Dr. Seuss classic stories. I designed a storage sleeve with two movable trays within the CD’s holder allowing both sides of the package to simultaneously open revealing the inner content. The Packaging was inspired by the children's thick chipboard style book. I wanted the packaging to be as engaging as the stories."

Student Spotlight: Stephanie Kuga

 

 

Stephanie, a graphic design student at Art Center College of Design sent in four projects she's completed. Incidentally, she's also on the lookout for an internship.

"Chroma Paint: Branding and packaging for an environmental safe line of paint. Chroma is a safer, scientifically reformed paint for the conscientious, do-it-yourself customer. The sustainable, easy to use modular redesign is inspired by photosynthesis, and suggests an eco-friendly image & reliability. The product line and marketing strategy has been expanded to include concentrated, clean air, and solar paint, and has an identity system that will allow the collection to grow as technology advances.

Meals on Wheels: Branding and packaging for Meals on Wheels. These standardized meal boxes are made from one die cut, easily fold together, and are designed to simplify the process for volunteers. The bright colors change daily and create an opening ceremony that brightens the recipient's day.

The "Gift of Life": Packaging + Information design. Less than 30% of Americans are registered organ donors. These boxes would be given to potential donors to encourage them to give "the gift of life."

See more after the jump.

Student Spotlight: FIT Graduates, Part II

Here's more work from upcoming grads from Fashion Institute of Technology's design program.

1. Naga Tea by Emily Berry
"Jasmine, lavender and rose-bud tea. Based on the legend of the naga serpent who caused havoc when the Earth is mistreated, Naga Tea gives back to the environment. Once the tea is finished the outer packaging is planted in the interior packaging to grow a new crop of tea lea leaves."

2. Chelsea Market by Eunsoo Tchah
"Chef-inspired gourmet private label packaging."

3. Grotto by Eva Pieczynski
"Grotto is a line of balsamic vinegars from Modena, Italy. It is targeted towards consumer who cherish great quality and tradition when it comes to food and seeks for a fine, traditional product."

4. Seakids by Griffin Blane
"A line of swimming gear for children between five and ten. Hand drawn illustrations appeal to kids and moms."

Student Spotlight: Matej Balaz

 

Matej sent in this project completed while in school:

"Project: This project was to create a set of packaging, a catalogue and skateboard designs for skateboard accessories manufacturer Switch Skateboards.

Execution: From the first day skateboard were made, skateboarders were always choosing to skate in illegal spots before riding in skateboard parks. This design concept represents the illegal side of skateboarding and the fact that every skateboarder had some trouble with police officers at least once. Logo of the company looks like a police badge and packaging is using a police report look. For the catalogue and deck designs there are images of police station, fingerprints used to continue in skateboarding being partly illegal."

More after the jump.

Recipease by Jamie Oliver

  
 

"Jamie Oliver has launched a new chain of food stores in the UK called Recipease. The first shop opened in Clapham last month with more planned to open throughout this year and next. The brand identity and packaging has been created by Williams Murray Hamm.
 
Recipease, a new concept in UK retail, is a chain of food stores where shoppers can prepare meals in store under the guidance of professional chefs. Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking."

A few more after the jump.

Before & After: Scrabble

Before

After

Scrabble has been given a packaging refresh by Boston-based Phillips Design Group. The effort was aimed to shed the classic, but arguably stodgy, look and replace it with something more dynamic and 21st Century-like. As described in a lofty press release:

"Phillips latched onto a younger, hipper audience’s need for instant gratification by re-positioning Scrabble as word game that delivers a steady stream of challenging turns and winning moments. With the tag line “Every word’s a winner” and colorful graphics that fly off the box top, the new design hopes to communicates the thrill of winning on every play."

In addition to the more colorful and energetic box design, the Scrabble wordmark has been updated with clearer lettering and an exaggerated swoosh (for lack of a better term) designed, I'm sure, to resemble a smile.

What are your thoughts? Is this re-design an overdue modernisation or the latest awkward step for Scrabble, who has been embroiled in minor controversy for a while now. Chime in with your comments.