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Uncle Statis Herbs

Clean and stylish design for Uncle Statis herbs packaging by Mouse Graphics.

Clover Farmstead

New work from Voicebox Creative:

"Voicebox had previously created Clover’s Organic Farms packaging, so our existing brand  

knowledge was complemented by a comprehensive competitive review of the European-style  

butter category and a visit to Clover’s supply partner’s small organic dairy farm to learn the 

boutique butter-making process firsthand. This led Voicebox to recommend that Clover create an entirely new product tier to enable the company to showcase the handmade, small-batch nature of the products while offering future product expansion opportunities.

From the earlier packaging audit, Voicebox observed that most butter makers use foil and/or wax parchment as the packaging medium. Clover Farmstead required something different that could provide maximum shelf impact. Various new and unique packaging form factors were sourced before a ceramic crock was selected for its old-world appeal. Voicebox collaborated with the ceramic vendor on several rounds of prototypes to finalize production of the circular vessel in a natural cream-color,  with a 

matching “Clover Farmstead” embossed lid. Adhesive labels were then designed for the first two butter products. The front label, a proprietary octagonal shape with an embellished border, contains a woodcut-like sketch of a dairy cow and pail as the focal point with “Artisan” and “Product” on either side with scroll-like details. The Clover mark remains in its proprietary treatment to endorse the new brand and provide a link to the other Clover product tiers, but in brown to complement the natural color palette. “Farmstead” is shown in a larger white serif font with a brown drop shadow below to support and balance the brand mark and prevent it from looking heavy. A complementary rectangular back label contains descriptive copy and is anchored by Clover’s “Clo the Cow” icon, adding another link to the Clover product family. As a finishing touch, Voicebox sourced a vendor to create a custom-dyed brown ribbon to tie around the crock lid for a compelling and distinctive presentation that helps communicate a back-to-the-farm message that is simultaneously accessible and refined. 

The design and packaging is very eco-friendly. You buy the filled crock once (it retails at upscale grocers like Andronico's and Whole Foods for $12.99-$13.99) and then buy only refills thereafter. This cuts way down on packaging. Plus, the pressure sensitive label peels off easily and leaves no residue, so the crock looks great on your counter and will keep the butter cool, fresh and spreadable."

Apis Honey

 

Designed by Gina Demm, a student at the Art Institute of Minnesota. She was awarded AIGA's 2009 scholarship to her for best portfolio:

"Three different honey products were packaged using a honeycomb pattern for the boxes and a brand name that reveals a clue about the product's origins. Out of 20,000 known species of bees, honey bees represent a small fraction, but only members of the genus Apis are true honey bees."

Le Whif: Inhaled Chocolate

Le Whif is a new way of eating chocolate - by breathing it!
Check out the company here.

Brooklyn Fare

Fresh work from Mucca Design for Brooklyn Fare:

"Our goal was to position this smaller, neighborhood store to be able to compete with the national grocery giants. Considering the recent surge in development in the area, we wanted to establish the business as the go-to local store for incoming residents of upscale condos and nearby brownstones; consumers who want healthy and environmentally-friendly goods at a fair price. We developed a name that would convey our client’s vision of a neighborhood market that evokes the borough’s rich history: Brooklyn Fare.

Next, we created a branding strategy that would give the store a unique voice, garnering attention and setting it apart from its competitors. The voice came through in a literal manner with text as the focus of the brand rather than imagery. We used our most excellent copywriting skills to achieve the right tone; one with the edgy humor that New Yorkers welcome.

Because the brand is based on copy meant to engage the customer, the proprietary typeface we created, Fare Serif, needed to echo that same playful tone. It is friendly and accessible and meant to be used BIG. We applied it to everything, and we mean everything, in the store. From napkins and food labels to store wayfinding and produce displays you’ll find Mucca Design details all over Brooklyn Fare. Uniforms?
Yeah, we did those too."

Chocollider

  

Fantastic concept by Yaroslav Shuvaev, a student at the British Higher School of Arts and Design in Moscow, Russia:

"Energy Chocolate with 4 SKUs , for teenagers, students, and other young people. Two fun mosaic chocolate bars in one package."

Hartford Reserve

More work from United* for A&P: "United* & A&P redefine the North American private label premium brand with a nod towards the retailer’s founder."

Au Olive Oil

 

Designed by WESEMUA, a Madrid based studio:

"Extra Virgin Olive Oil made from a pure variety of olives, produced in the famous region of Jaen, Spain

Traditionally Olive Oil is known as liquid gold, Au (lat. Aurum) is the symbol for the element Gold in the periodic table. Every tin of Au Olive Oil symbolizes a golden brick containing a pure variety of Extra Virgin Olive Oil. The Extra Virgin Olive Oil has a resemblance to gold in the brightness, the reflection of the oil in the light. Extra Virgin Olive Oil is getting more precious everyday. Instead of creating a false coat of arms, we created a stamp using the 79, the Gold´s atomic number as the main signature for the rest of the range of oils, to give it more value and as sign of pureness."