TheDieline.com

Scratch

 

Identity and packaging developed by UK firm Brandy.

"Scratch is a great young company helping busy Londoners cook real food. Their meal boxes contain all the fresh ingredients you need to cook a fantastic meal… from scratch.

At the heart of the brand is the product, and we wanted to elevate the honest, fresh ingredients along with the brand name. To achieve this we built the identity around a simple idea: everything the company produces -from meals to business cards – comes ‘from scratch’.

On products this creates a useful double meaning. The description of the meal to be cooked ‘…from scratch’ simultaneously delivers the logo and the idea that this is a product from the Scratch brand."

Alton Brown

Jageland Hampus, a Swedish designer, has developed a spice range targeted towards the visually impaired:

"I decided to create an identity, packaging, and product design, which is suitable for blind people as well as visually impaired. Blind people cook just as much as people who are visually able, but to make it easier for them, they use a number of different methods including placing text in Braille on all of their products.

The identity logo I designed for the ingredient range is made out of the Braille representation of the letters ‘a’ and ‘b’. Consequently, by only using the elements that is building up the regular letters ‘a’ and ‘b’, Hampus communicated the name of the ingredient range in a strong and simplistic way, which both can be read by blind and visual able."

1854 Herbs & Spices

Beautiful packaging designed by Estudio Clara Ezcurra, a small graphic design studio from Argentina:

"Our studio designed recently the new packaging for 1854 herbs & spices from Argentina.
For this development we intended to combine very simple non conventional associations with for spice with a silhouette made to identify every product. The central idea was to translate with some humor signs of universal culture which addressed the diversity of locations, cuisines and regions from which the goods are original.

Being these tins made for a gourmet product the choice for the labels was metalized (silver foil) paper, printed with bright black background in contrast to the metallic color of each product, giving the product a high quality finish and a innovative look."

One more great photo after the jump!

Question Taste!

New work from Lauren Golembiewski, a recent graduate of Penn State's graphic design program:

"Question Taste! is my design for a line of hot sauces inspired by Dada art. It asks consumers to question conventional taste, and spice up their food. Each sauce is given a nonsensical name, Twing, Raskley, Zoost & Zingy to carry the Dada theme. The concept is that people must make food their own, and not to be satified with taste the way that it is. Though, beware because the sauces come in four levels of intensities, yet give no indication of which sauces is hottest or mildest. The sauces come in an explosive little carrier so that the flavor adventure can all be stored together."

Dom Diogo Olive Oil

Dom Diogo is the collaboration of Base, and Michael Young for the olive oil company, Herdeiros Passanha. The original design was awarded the annual design award by AIGA and lauded much praise across the design world. This iteration pulls from the success of the original and introduces a luxurious new matte black design to celebrate the launch of Passanha’s premier olive oil, Dom Diogo

Anchor Squirty Cream

Anchor, the leading squirty cream brand in the UK, is relaunching in stores this month with its new look packaging:

Led by Elmwood, the new branding work reflects the unique qualities of the product – unashamedly entertaining, individual and fun. The new packaging adds a sense of unrestrained fun and entertainment to a sector of the store that has seen little activity in recent years. With cheeky, creamy faces featured on every pack, the new designs deliver great stand out on shelf, stronger branding and clearer product differentiation.

The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.

Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."

Studio Spotlight: Reach

Selected works from Reach Design:

"Reach is a packaging communications consultancy who passionately believe in creating meaningful designs that sell.

 

Since our launch in 1998 we have worked with all shapes and sizes of companies, creating global packaging identities for the likes of Reckitt Benkiser, to household favourites such as Ryvita, to creating well loved brands such as Ubley. We’ve probably produced over 30,000 pack designs!

 

We are located on the outskirts of Bristol, UK. We love where we work, the calm and beauty is inspiring."

See more after the jump.

Antoine Amrani Chocolates

Packaging by Smith Design.

See a couple more after the jump.