TheDieline.com: Package Design

Pantone Potato Chips

 

A great concept every designer can appreciate!

Via Thoughtful

Heinz Baby Food

"In the Heinz Baby Food portfolio, the Cans play an important role delivering wholesome, convenient baby food. Creating 'Hero' characters from the keystone involes Mum and Child alike whilst utilizing colour-ways from the Hero brand reinforces Heinz can food heritage and credentials."

Designed by Cowan.

Via Packagings of the World

Askinosie Chocolate's Peppermint Bark Box

 

The holiday packaging begins! This project, the Askinosie Chocolate's Peppermint Bark Box, was designed and sent in by Kristina Sacci, a freelance designer in Hoboken NJ:

"The design is wood-burned on. The chocolate bark is "hoof-crafted" in small batches and is ridiculously good!"

More images after the jump.

1300 on Fillmore

 

""We were challenged with developing a specialty foods packaging system for 1300 on Fillmore that would become an extension of the restaurant experience. Differentiating enough to drive sales and awareness of Chef Lawrence, as well as traffic to the restaurant, the packaging brings him to the forefront, while focusing on the artisanal nature of his craft and paying homage to where it all happens—1300 on Fillmore."

Designed by Landor. More images after the jump.

RAW Health

"Pearlfisher was tasked with creating an identity and packaging solution that redefined the category: taking the raw food movement beyond its current niche and making it universally understood and accepted. The essence of RAW is taking food at its most primary state, that is, uncooked, basic, untouched and unprocessed — keeping in all the goodness and nutrients, as opposed to cooking or heating them out.

The contemporary packaging reflects the edginess of the brand and literally makes RAW raw. It expresses a definitive look and feel of 'vibrant living' through a palate of rich colours and bold expressive typography. The tone of voice captures the energy, vitality and packed-with-as-much-goodness, as there can possibly be in one product sentiment. It is as real as it is raw. The design has been translated across 15 SKUS, from crisp-breads to chocolates.

Natalie Chung, Creative Director Pearlfisher, comments, "RAW is an interesting brand with a concept that has allowed the designers to create a dynamic range of packaging that really redefines the category, creating something unique, rather than borrowing aesthetic cues from other categories. RAW HEALTH now becomes the benchmark for raw."

Donata Berger – Sales Director at Windmill Organics comments, " Our RAW HEALTH brand has been received extremely well by our customers and will be available in health food stores throughout the UK and Ireland. Pearlfisher really got beneath the skin of RAW and provided us with a vibrant design that totally fits our 'vibrant living' message."

RAW is currently being launched in the UK and is available in Planet Organic and Wholefoods."

Dumpling Dynasty

  

"Created by illustrator, Fiona Hewitt, and expert in Asian Kitschology, Andy Tainton, the Dumpling Dynasty brand was inspired by years spent living in Shanghai, Beijing and Hong Kong, endlessly trawling the flea markets and junk shops for inspiration."

“Our products are a labour of love. Sought-out from lesser-known parts of China, we strive to personalize and re-create the sweet sentiment and attention to detail found in vintage Asian packaging design,” says Fiona Hewitt. “It is our hope that these products will make your life a little sweeter every time you use them.”

Il Fornaio

""We were asked to create a range of premium olive oils and vinegars for Melbourne institution, Il Fornaio. We sought to reflect the brand's Italian origins by sourcing a bottle from Italy, screen printing a gold stamp-like symbol incorporating the Il Fornaio logo onto it. We further accentuated the product's authenticity and crafting with a Tuscan color palette, a paper neck label, hand-applied stopper seal and certificate of origin. The designs successfully blend traditional and contemporary cues, reflecting the Il Fornaio brand and store environment. The products bespeak quality and have become much sought after gift items and keepsakes."

Designed by Australian firm Hoyne Design.

Studio Spotlight: Irving & Co.

 

 

 

 

 

 

A wonderful selection new work from London's Irving & Co.

See a lot more after the jump.