TheDieline.com

Student Spotlight: Tengu Instant Noodles

Designed by Rory Phillips, a student at Portland State University:

"The goal of this project was to create a brand and design it's identity and various deliverables to support the brand.

Instant noodles are super yummy, but they are also unhealthy because they are made with processed ingredients and fried. The idea was to market a brand of noodles that was made from organic whole grain and baked not fried, with high quality delicious gourmet flavors. Tengu is a type of mischievous Japanese demon, in this case a fox. The fox in Japaneses mythology is the guardian spirit of Daikoku the god of the harvest and kitchen. Fox shrines are found all over japan and people leave treats for the fox spirits for good fortune. After a lot of research Tengu became the name and symbol for the brand. The food of Chef Chen Kenichi was the inspiration for the different flavors of the noodles.

In order to differentiate the healthy delicious Tengu noodles from the processed junk noodles, the packaging is of a longer rectangular shape instead of the usual square. This was meant to evoke the idea of fine gourmet pastas.  The packaging was designed to be made from unbleached recycled materials to remind the consumer of the unprocessed nature of the product and to avoid the bright and cheap mass produced look of the junk brands. The message is this is a premium handcrafted item. The 'obi' or sash around the packaging designates the flavor this allows the company to easily add new seasonal flavors without changing and printing entirely new packages. The inside of the 'obi' has more information on the brand message; Tengu makes traditional Healthy, Delicious and Sustainable noodles everyone can enjoy."

Several more images after the jump. Be sure the check out the barcode he came up with, clever!

Before & After: Breyers Ice Cream (updated)

 
Photos by Karen Horton

Breyers has recently redesigned their packaging and branding. Logo designed by Ian Brignell, Packaging by Sterling Brands. Sterling was kind enough to send us shots of the new packaging.

Ellg Gourmet Chocolate

Ellg Gourmet Chocolate packaging from Portugal features a simple, clean aesthetic. The stark look draws attention to the number '7' as a replacement for one of the 'L's in the word ELLG. Admittedly, this look is typical for European brands, but I still find it appealing as an American designer. I wonder though - could this packaging use something else, or does it work?

Designed by This is Love.

(via Popsop)

Vitula's Pickles

Clever concept from Kym Abrams Design:

"This secret recipe was handed down through generations from great Auntie Vitula. Vitula's special touch was to add grape leaves from her very own backyard to each hand assembled jar of pickles. Today the pickles are hand picked each season, along the lakeside of Michigan. Each jar is still carefully hand packed, and shipped to a select group of family, friends, and customers."

Muscadine Chocolates

Designed by: Blake BW / Country: Argentina

"Our goal has been to help Muscadine Chocolates in its development, designing a new brand that shows its innovative proposal, flavours and reinforcing the hight quality of the used recipe of housemade chocolate and chocolate bars.

Blake BW has worked to develop this Argentinian brand, creating the brand identity, positioning and different pieces of packaging, e-cards, product photography and website design and programming"

Campbell's "Help Grow Your Soup"

Fresh work from Anthem Worldwide:

"Campbell is raising excitement and support through special edition cans that remind consumers of the source and quality of their ingredients.

For over 70 years the Campbell Soup Company has cultivated seeds that American farmers use to grow tomatoes for its soups. Believing that quality ingredients are grown from the ground up, Campbell launched the “Help Grow Your Soup” program, which offers free packs of seeds with the purchase of one can of soup, and donates seeds to plant gardens in urban communities and schools nationwide in support of the National FFA Organization (formerly known as the Future Farmers of America)

Campbell tapped Anthem Worldwide to design a compelling label for this special program. The design needed to maintain the soup company’s core messaging while sparking new interest in where quality food comes from and what consumers can do to participate. 

Anthem engaged its own creative network around the world to quickly turn around a broad range of concepts to meet Campbell’s aggressive launch schedule. The final design has an honest, forward-looking approach, embracing simplicity to best express uncompromised, wholesome ingredients, while adding temporary new twists to Campbell’s iconic brand elements."

Eat Pastry

 

Chelsea Koornick, a recent design grad from The Creative Circus, did this concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough:

"I did a concept while interning at Moxie Sozo for Eat Pastry Vegan Cookie Dough. Vegan cookie dough is definitely a new and different concept to grasp, hence I wanted the design to be new and different. That's why I went for a retro and clean look. The client wanted a new shape to their packaging as well. Not the normality of the plastic roll. They wanted something that jumped off the shelves to the consumer while sitting next to the other refrigerated cookie doughs. That's why they wanted a hard plastic pint package. Similar to ice cream to invite the consumer to eat the cookie dough raw right out of the pint because it is vegan and safe to eat uncooked."

2 more images after the jump,

A Pudding Package for Every Buyer

Designed by Yvonne Nieweth, a Dusseldorf Germany based designer:

"A design study about the development of brand identities: 30 pudding packages. People no longer simply buy what they need; they buy what reflects their own images of themselves. The content of your shopping-cart is a mirror of your identity. A pudding package for every kind of pudding buyer."

See the rest of the designs after the jump.