TheDieline.com: Package Design

Happy and Sweet Calendar

"Happy and Sweet Calendar" 2010 Pre-order is now available! Designed by Greek studio Kanella."

More images after the jump.

Via: Packaging World

Wildwood Vineyards by Swearwords

Great label design (and website) for Wildwood Vineyards. "It was time for the Wildwood Dove to break free and here is how we helped it." Wildwood Vineyards by Australian firm Swearwords.

Mc Ivor by Swearwords

The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.

After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.

How do you build a chocolate brand?

A movie about the brand and design development for a San Francisco chocolate company, TCHO

Via: Packaging World

Studio Spotlight: Irving & Co.

 

 

 

 

 

 

A wonderful selection new work from London's Irving & Co.

See a lot more after the jump.

Electroluminescent Liquor Packaging

Upper left: Ballantine’s new electroluminescent label for blended scotch whisky; on right: TyKu’s sake bottle with LED light source; lower left: J&B’s “Mix Light” bottle.

Ballantine’s new “Listen to Your Beat” campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based “The Core,” this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging. (The J&B bottle above is another example.)

Battery powered, self-illuminating containers we’ve seen before—(See: NXT on the dieline and this article on Electroluminescent Technology from Packaging Digest)—but it seems to be gaining a particular foothold in the category of liquor packaging.

(A closeup picture of the Ballantine’s bottle and several videos of electroluminescent labels in action, after the fold...)

Before & After: Aquarius Fresh

 

 
 

You all may remember Dimaquina for the vibrant work they did on the Popfish packaging awhile back. Well, Daniel Neves, the creative director of the firm, just sent a recently completed packaging and logo redesign project for Coca Cola Brazil for a brand of flavored waters sold there:

"CHALLENGE: Aquarius Fresh must disrupt traditional graphic codification of flavour waters in Brazil and repositioning the brand as the main product reference in brazilian market category.

PROBLEM ANALYSIS: Aquarius Fresh has a colorized liquid, in opposition of other brands. So, colour was the starting point to our strategy going through a sensorial experience and it defines as main element of our visual identity system. 

RESULT: We wanted to amplify and change perception of the product in associating Aquarius Fresh to a new experience on consuming. It implies not only in an act of drinking, but an act of seeing, imagining colours and estimulates creativetly associations of different sensorial experiences. Thus, we came over with Synesthesia main idea and create the claim: Aquarius Fresh is drinking a colour! Through Aquarius Fresh liquid colours, we've looked for an packaging experience of our claim as most intense as possible on label and bottle. We made several studies in printing to bring enough luminosity and transparency onto label and to make the aesthetics effect we desired. It was fundamental that graphic design have a graphic system extremelly simple, clean and iconographic to aim the best result. From this point, colours itself did the rest."

See more photos after the jump.

Student Spotlight: Aaron Willard

A wine packaging project by Aaron Willard, a student at Savannah College of Art and Design.

"Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand."