TheDieline.com: The Leading Package Design Blog

Sweet Revenge (or something like that)

Juicy Couture filed suit against Victoria's Secret last week claiming that Victoria's Secret is infringing on their copyright and brand by packaging some of their items in "candy-like" packaging. Juicy has been packaging their underwear in lollypop packaging since 2005. Victoria's Secret recently sold underwear under their Pink line in the above similar packaging.

To read more about this, check out this article at Bloomberg.

This does raise some interesting questions: where does the line between inspiration and rip-off lie in the world of package design? When does a package concept become proprietary to the brand, or just so well associated to the brand that it can not be imitated? Are there any more "new" ideas out there?

I am interested to hear what theDieline's readers think about this one!

Sorry for the small and unclear images! If anyone has better images, please let me know. Thanks!

Cardboard box set

Special designed cardboard box set by Örgüt Çaylı

Velvet at Milano Design Week 2008

Today is the last day of the wonderful Milano Design Week, as a Milanese, I've followed the week, more than 380 events have took place into the town, fantastic!
Must of the year: packaging gadgets, good idea!
The first one is a slice of Grana Padano, wonderful Italian cheese, used for pasta and, recently, also for exclusive happy hour (it's quite expensive). Really very fashion.

Ange ou demon?

The theme of climate change and sustainability of packaging products is more and more took into account by brands, even by the luxury brands working in the business of cosmetics and perfumes.
Givenchy, as a pioneer, created a new concept for one of his best known essence: Ange ou demon is rechargeable!

St+ark Naked

Packaging for a range of bodywear for Puma (side and front of boxes). Havent actually seen this in the flesh, but it's striking, simple and pretty edgy!. Designed by GBH in London, rationale after the break...

Kate Spade New York

With the holiday season in full swing, it's hard not to have gift packaging on the brain. I currently have the above packaging on my brain. It was designed by Abby Clawson Low for Kate Spade New York. It has a lovely and classic holiday feel, incorporating a sophisticated color palette with a retro inspired graphic. The idea of wrapping strands of lights around a holiday package is really ingenious. How could you help but feel festive when receiving a gift in a box so pretty?