TheDieline.com: Package Design

Bodkin Invitation

Roanne Adams designed this unusual invitation for Bodkin by Eviana Hartman.

About the invitation: "Bodkin is a woman's clothing collection designed by Eviana Hartman in accordance with the principles of sustainability.

The Bodkin Autumn/Winter '09 invitation influences ranged from the designer's ideologies to the context of the presentation as well as architect, Buckminster Fuller. The invitation arrived in the form of a tetrahedron containing an air plant with care instructions.

One of Bodkin's green principals is to work within existing spaces and with found materials. Therefore we held the fashion presentation and photo shoot simultaneously at the Horticultural Society of New York. The invite and look book were printed locally with 100% post-consumer recycled paper and eco-friendly inks."

More views after the jump.

(photo credit: Tina Tyrell, via FPO)

Coca Cola Can Concept

Dzmitry Samal designed a unique concept for beverage cans. The shape is much more geometric - featuring facets, instead of the familiar smooth round cylinder we're used to. The new can design utilizes a process called impact extrusion, a process where an aluminum slug (solid piece of metal) is pressed at a high velocity with extreme force into a die/mold by a punch. 

The usual cylindrical can is made by a similar, but different process. The cans are generally produced through a mechanical cold forming process that starts with punching a flat blank from very stiff cold-rolled sheet. The flat blank is first formed into a cup about three inches in diameter. This cup is then pushed through a different forming process called "ironing" which forms the can.

Conceptually, Dzmitry's concept could work, but it remains to be seen if it is comparable to the current standard can in price, quality and even feasibility for full-scale manufacture. What are your thoughts?

Continue for a couple more images.

Creative Dielines: iPhone Paper Dock

 

Not necessarily packaging, but very cool nonetheless. French designer Julien Madérou has created a paper dock for the iPhone, free to anyone to download, print out, and assemble. Visit his website to to download one yourself!

Scope Outlast

Webb Scarlett deVlam send us their newest work for Scope Outlast mouthwash packaging (structural design). The design's main merit is in its structural form. This is probably the nicest-looking mouthwash bottle I've seen yet, and there's a good reason for making it so. According to Christine McGovern, brand manager for Scope, studies have shown most consumers tend to put their mouthwash under their cabinet. If the bottle design is elevated, people would be more inclined to leave it out on the counter in full  view so they're more likely to use twice a day in their oral health regimen.

“We purposely put this product in a bottle that would speak to the consumer that this is something new and different. We really wanted to reinvent Scope with this,” said McGovern. “We are also trying to drive more consumption. One of the things we’ve learned is that consumers tend to put the bottle underneath their cabinet so if you want consumers to use the product twice a day as part of their routine if it is out of sight it could be out of mind. Having a bottle that is counter-worthy can help drive more usage and consumption to help bring those extra sales to the marketplace.”

Edited: Webb Scarlett deVlam handled structural design, while Landor is responsible for branding/design.

Nexus DVD Reel Packaging

Beccy McCray, director of creative development at Nexus Productions, says about their new DVD packaging: "We wanted to create something much more sustainable than the plastic jewel case and came up with the idea of a multi-functional and 100% recyclable cardboard box, inspired by the visual language and utilitarian functionality of the humble transit box."

Working with the design company, Julia, Nexus has realised that vision with a cleverly designed package which works not only as a DVD case but also the envelope, achieving the aim of reducing waste while not compromising on presentation.

(Continue to see a couple more views of this box.)

Mayday's Pasta-Shaped Die Cut Windows

These pasta boxes designed by London-based Mayday, each use an orderly row of 3 pasta-shaped windows die cut from a carton. An nice example of how a die cut window shape can telegraph product information. (The carton, itself, is also embossed with pasta shapes in a more random arrangement.) 

(Another meaningful die-cut window from Mayday, after the fold...)

Stiegl beer packaging by Richard Perez

I like the replication of the staircase icon within the actual label placement on the bottle in this project. Here's what Richard says about the design:

"Objective:
Update identity and packaging for one of Austria’s oldest beers for distribution in North America.
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Description:
Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.
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Retaining the brand's extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements such as the diagonal rising label mirrors that upward motion of the staircase logo, brings some contemporary feel to the traditional brew."

salt + pepper

A cool concept created by Antrepo Design, a D size battery S&P shaker. These are the last members of " the I'm not product series" ( other part of series: TunerTime, Minutuner, TimeTuner. )

Material used is stainless steel and glass, the power indicators on the sides correlate to the amount of spices left in the shakers, before refill time. The color options are Red&Turquoise or Black&white.