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Fruity King

Two projects by PROUDdesign, an Amsterdam based firm, for Fruity King, a producer of fresh fruit juices:

"PROUDdesign has created a new identity for this organic juice brand. They also developed the name based on their creative work. The name "Ripe" reflects the time and care which is taken to grow and ripen the 100% pure and organic fruits. It is decribed as such in the graphical leaf. Together with the still photography and colourful, modern typo we created a real modern organic juice brand."

"This concerns a rapid repositioning of a young brand. We wanted a clear focus on the unique aspect of this brand: flavour by number. Based on three taste aspects, sweet, sour and bitter, all fresh juices are rated and given a unique number. The higher the number, the more pronounched the taste on this aspect. Since these tastes are based on special, fresh fruits this profile and thus number  can change during the season and with the harvest. The soft squared bottle and vertical text lay-out supports the technical background. The range consists of fruit juices and smoothies."

Studio Spotlight: Grupo Berro

 

 

A selection of of work from Buenos Aires-based Grupo Berro.

See more after the jump.

Brand Spotlight: Crayola (Updated)

Here's an interesting retrospective of Crayola's packaging through the years at top. The bottom photo features the recent limited-edition set of three boxes with the original graphics of each era of the brand's history. The one on the far right most resembles what I remember from grade school! Ah nostalgia.

I just added a lot more photos of older packaging that you can see after the jump. Which Crayola box is from your childhood?

Before & After: Walmart's Great Value Line

Before:


After:


I imagine there will be some opinions about this one. Please share your thoughts after the jump.

Studio Spotlight: DesignersJourney

 
  

DesignersJourney is a multidisciplinary firm in Oslo with a plethora of experience in the alcoholic beverage industry.

See more after the jump.

Studio Spotlight: Wildfire

 

Work from Wildfire often shows up on this site: we posted a studio spotlight on Wildfire back in January, and since then they've been working hard as usual. They sent in some recent work to share with you all:

Far Coast:
Cocoa, Tea and cup designs for their new stores throughout Canada.

RustRX:
Design concepts for new line of spray paints to help sell in to Lowes.

Chromatones:
Unique structure design for a new line of paint concepts to help sell in to Lowes.

TravelGuard:
Packaging created for TravelGuard from Microban for their new line of protected toothbrush holders.

Dewey's:
Coffee mug.

See more after the jump.

Student Spotlight: FIT Graduates, Part IV

All good things must come to an end, and so we close this series of FIT graduate work with these last five.

1. Chelsea Market Comestibles for Canines by Rebecca Williams:
"Chelsea Market Comestible for Canines, super premium dog food inspired by Chuck the basset hound."

2. Syn by Sarai Robledo:
"SYN is the bad boy of all drinks. It's an absinthe drink inspired by the nickname it was given, "The Green Fairy". The different names for the flavors indicate the different kind of fairies they are."

3.  I Hate It When by Stefanie Stalder:
"A line of garbage bags that stands out among the rest on shelf. The emphasis is placed on the function of the bag, which is supported by the image. The overall brand look, including the choice of white, suggests a refreshing take on the not so pleasant topic of garbage."

4. Sutter Home Family Vineyard by Stephanie Hiser:
"This is a typical, mass-market wine brought to life with bold colors and clean lines while still holding onto family charm."

5. B. Men by Samira Villamor:
"A men's line of health & beauty products that captures a classic essence while also capturing the modern man."

Student Spotlight: FIT Graduates, Part III

Further work by upcoming grads of the Fashion Institute of Technology's graphic design program.

1. Soil Salvation by Hayley Hackett:
"Soil Salvation is a line of gardening products aimed to encourage consumers to rethink the meaning of gardening. With the use of photography on a sky background, the package delivers the environment you experience while gardening."

2. Chelsea Market Branding by Hiromi Tatsuta:
"Branding the Chelsea Market: Modern and bold but friendly coffee packaging for espresso or cappuccino. The product line might be a souvenir from NYC or bought for home use."

3. Bumbina by Janine Gomez:
"This brand personality expresses the essence of babyhood - a gentle purity that springs from a fresh start. Bumbina aims to help provide moms and dads with more ecologically-designed options for their baby changing needs, so they can make better choices that shape everyone's future."

4. Surf Troll by Jason Maysonet:
"The graphics are inspired by people who live out of their cars searching for the perfect wave."

5. Chelsea Market Exotic Grains Pasta by Joyce Liao:
"This line of pasta for Chelsea Market is made out of exotic grains which are healthier, more nutritious, and gluten-free.  The logo is designed to reflect New York's Chelsea Market's architecturally inspired and industrial chic personality."

6. Beebe by Kei Hayashi:
"Beebe is a line of organic dog food, dog cookies, and dog breath mints with the added benefit of energy supplements."