Featured image for Bright Greens Designs Pack A Punch

Bright Greens Designs Pack A Punch

by Casha Doemland on 08/28/2018 | 2 Minute Read

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Designed by Interact Boulder design agency, Bright Greens packs a healthy punch for your all your smoothie needs. 

"Bright Greens was born to shake things up - literally. Founded from a deep desire to have great nutrition with even better convenience, Bright Greens was the world's first shakeable green smoothie AKA Blender Free. Sadly the brand wasn’t shaking things up on a shelf, and that’s where we stepped in."

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Interact partnered with Bright Greens to help them break through the freezer doors. The challenge Bright Greens presented was clearly communicating with consumers that this product was more than just a frozen fruit commodity. This design needed to quickly draw the consumer in and educate them that this product is a ‘shakeable’ smoothie - hassle-free compared to it messy cutting-board-and-blender counterpart.

The focal point of the pack - a bright green mason jar with their light-bulb-leaf brand identity - anchor the pack. Each flavor is accented with bright and bold pops of color, providing impact behind freezer doors. The photography, as a result, contrasts dramatically and clearly depicts the fruits and vegetables used in each SKU.

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Agency: Boulder InteractLocation: Boulder, CO