TheDieline.com: Package Design

Evoid Drinks

Evoid Drinks has just launched their new line of low calories Juice Drinks and Sodas in the UK. The lineup is  schools compliant and offers parents and local authorities an alternative to traditional colas:

"Not impressed by drinking additives and loads of sugar? We looked at the drinks available for young people in schools and on the high street, and were totally dismayed at the chemical cocktails contained in the household names and brands, many of which contained 10% or less fruit juice. We know that you aren't impressed either by drinking something that's really bad for you - so Evoid was created with love, care and passion."

Studio Spotlight: Moxie Sozo

 

 

 

 

 

  

We feature Moxie Sozo's work from time to time, so you've probably seen some of these projects before. Nevertheless, we thought we'd pull together an official studio spotlight and show them off altogether, plus some that we haven't featured before.

See lots more after the jump.

Jones Soda Halloween Edition

Now THESE are some creative Halloween cans! Designed by Superbig Creative:

"Jones Soda has introduced a line of spooktacular 8oz cans, to be found exclusively in the candy aisles of Target stores nationwide."

Limited Edition Halloween Pepsi Cans

Pepsi is just on a roll with their packaging: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart."

Seth Ciferri/Courier Coffee Roasters

 

"Seth Ciferri has been making custom tattoo machines since 1994 creating a range of unique liners and shaders. One of his latest is the "Light Roast" liner and in keeping with the roast theme, Seth partnered with fellow Portland business Courier Coffee Roasters to create a special packaging that combines the liner with ½ pound of coffee. Bringing together the two entities was Keegan Wenkman, who created some lovely lettering and illustration compositions for each, and printing those on a kraft paper bag. The result is something we will call Rustic Independent Chic. Or not. Point being, it's very nice. And, also, very hard as Keegan shares:

"It's terribly hard to print letterpress coffee bags, but possible. I had to build a jig of masking tape to fill the gap in the bag from its side folds in order to get a reasonable print… lots of fun though… its was low run, hand-fed and duo-tone, which made everything better." 

Via FPO, for more images, click here

Bottlegreen Limited Edition

"Premium soft drink brand Bottlegreen is to unveil a range of stylish limited edition sparkling pressé bottles for the festive season, in stores from early November.  The designs were created by textile design graduate, Rachel Pitman, following a nationwide talent search by Bottlegreen Drinks Co. 

The bottlegreen brand identity and packaging was created by Ziggurat Brands, and reflects the brands superbly crafted cordials, using traditional wine blending processes. Ziggurat Brands came up with the idea of approaching second and third year UK textile design students to create a label design for a range of bottlegreen limited edition sparkling pressés. Bottlegreen were keen to involve consumers directly in the process, so four entrants were short listed and put to public vote through an online gallery on consumer websites, the Bottlegreen website and its Twitter and Facebook profile pages. 

After a phenomenal response, Rachel Pitman was chosen as the overall winner, with the majority of the 5,000 votes. Rachel is a Loughborough University design graduate from Chichester. Her Sparkle Blossom design was inspired by the structure of the elderflower blossom itself. In addition to a cash prize, Rachel also won a very valuable two weeks’ work experience at top design agency Ziggurat Brands during which time she was taught the process of taking a raw design through to finished packaging artwork.

Lucy Wiltshire, Brand Manager of Bottlegreen Drinks Co. comments: “We believe that Rachel’s winning designs reflect the essence of bottlegreen’s stylish and premium quality, whilst still retaining the company’s traditional British roots. The use of vibrant colour in Rachel’s design will definitely have an impact on shelf and we are confident that the new limited edition design bottles will appeal to our existing customer base and encourage new customers to purchase."

AM & PM

"This packaging submission is for a nutrition company based out of San Diego, California called Aviara. The products are an AM morning health drink and a PM evening health drink. The designs were silk screened ink on frosted glass."

Designed by and sent in by Shaun Steele of Salt Lake City, Utah called Axis41.

Studio Spotlight: Mayday Living Brands

   

An enormous selection of work from London based design firm Mayday Living Brands. 11 more images after the jump!