TheDieline.com: Package Design

Prism London Eyewear Case

A gorgeous design by SabotagePKG for Prism London. Many more images after the jump.

"Eyewear is about optics and light, it was intended to capture this in an iconic design. A crystalline prism form seemed idyllic as a solution, the transparent two-piece injection moulded case stands upright and reflects this core idea that glasses are all about light and vision. The case design stands apart from anything else on the market giving the PRISM brand real standout at point of sale.

PRISM is a new brand of hand-made, hand-finished glasses. It was a primary objective to create an outstandingly different concept for eyewear packaging that also offers POS display. PRISM is aimed at the top end of the eyewear market, to people for whom glasses are an important aesthetic accessory and retailed at global high-end stores to include Browns, London and Barneys, NY."

Bolt Barbers

  

"The American male is rediscovering the old world barbershop experience and our creation of the Bolt Barbers brand is helping to create a 3rd place for guys 7 to 70 to socialize. From brand strategy, to brand identity, business papers, verbal branding to signage and web, we have informed every touch point for this exciting new offering being launched in LA in 2009.  

Shear, Shave and Shine reflect the playfulness that is behind the Social Beasts moniker that reflects the Bolt Barbers brand. They are modeled from the classic hair clippers that are at the center of the Bolt Barbers brand experience. Our specially cut font helps bring a solid character to the Bolt Barbers brand, while the monkey’s playful brand personality is never far away.

Bolt Barbers will be launching a full line of personal care products. Our packaging design system helps organize a complex line or products and scents. The unique product structures are sought to reinforce the premium, yet approachable, presentation of the brand."

Designed by Perspective Branding.

Concrete Capped Fragrances

 

An interesting juxtaposition of textures, this perfume by Hamburg designer Alexa Lixfeld, comes with concrete caps, a different one for each of the three scents.

Via Dezeen

Before & After (30 years after, actually): Grossmith

 

Now here's a cool story:

Holmes & Marchant, a design and branding agency, has worked on the resurrection of a luxury fragrance range called Grossmith. The fragrance was once worn by Queen Victoria and was founded in 1835, before eventually closing around 30 years ago. Simon Brook, a great-great grandson of the founder discovered his heritage when researching his family tree. Simon bought the brand back into family ownership and worked with Holmes & Marchant throughout the relaunch process.

To see the full story and more (awesome) photos, please follow the jump.

Studio Spotlight: Betc Design

  

An incredible selection luxury packaging design from French design group Betc Design. Many more after the jump.

Student Spotlight: Maria Papadonikolakis

 

3 Projects by Maria Papadonikolakis, a recent graduate from the School of Visual Arts in New York City:

"This isn't just an ordinary case of beer. What makes this packaging so "revolutionary" is the fact that it's an 8-pack and the cans are big. Targeted for men who want to be big and powerful like Chairman Mao himself. The lining of the faces represent a strong Chairman Mao army, as well as the idea of communism."

"Muhammad Ali is known as "invincible", but in reality, he endorses first aid supplies to keep his "invincibility" image. I thought putting his face on first aid supplies not only gives that message, but it's also someone kids can look up to when they're injured and using these products."

"Chocolate is well known to put a smile on someone's face. With a fun package, maybe it'll give people even more joy. Targeted to all chocolate lovers."

More images after the jump.

Pregnadel

This is going to be a controversial post... Sergii Llin sends in his latest concept:

"This is a concept for drugs packaging. Drugs are used to induce the medical abortion. The goal was to develop packaging that will be noticeable on the pharmacy shelf, self-illustrative, and have a bit of social message, kind of ‘Think before you do’.

The pill design is used to corroborate the social aspect of the packaging, and have some kind of fun, just for fun."

His words, not mine. Definitely noticeable. Discuss...

True Blue Morocco

Beautiful packaging for True Blue Morocco by Bath & Body Works.