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9.60

9.60 is a Men's line of cosmetic products, designed by Lavernia & Cienfuegos:

"A mass-market range of cosmetic products for men that are exclusively distributed in more than 1000 supermarkets of the Spanish chain MERCADONA. This basic line of cosmetics is related to concepts such as being fit, playing sport, exercising… The design of the package tries to reinforce these concepts. The name brings out the idea of a sport record, and the package makes reference to the morphology of the muscle. All the 100 ml and 200 ml containers were design with an ergonomic shape and fabricated in flexible plastic so they are very resistant and they can be carried in a sport bag."

Comotú

More work from Lavernia & Cienfuegos.

"The collection of mass-market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops.

The shape of the bottle is rounded and curved, and the packages show shiny and metallic colours.

The final design both of the bottle and its package has the gift to transmit high quality and modernity at a competitive price. It proves that a mass-market product with a good design can be very successful."

Student Spotlight: Stephanie Hiser

Stephanie Hiser is a recent graduate of FIT's Packaging Design program. Take a look at some of the projects she designed while at FIT below:

Couvet 1797 is a top shelf absinthe cocktail. Glass in hand and ready to drink, this pre-mixed cocktail offers modernity and history in each pour.

Digirent is an up and coming shipping based Apple rentals company.  In keeping with the simple and refined design of Apple, Digirent is understated and pure, communicating to the mac-using professional.

Spry Saucers is an ultimate frisbee equipment company using a light, spirited, youthful design targeting the ultimate frisbee guru.  Thiis will surely stand apart from it's competition on shelf.
Pantone Top Coat is a "what if" project.  What is pantone branched out into the world of beauty and fashion? Inspiration was drawn from a Pantone swatch book to illustrate color that can be achieved on various shades of hair.

Codizia

Designed by Lavernia&Cienfuegos, located in Valencia Spain:

"CODIZIA is a fragrance developed for women who look for a quality and premium product, but at a much lower price than the top range perfumes. Its bottle tries to transmit these attributes: elegance, personality, sophistication… With its rounded shapes, the golden finished glass, and the two curved white surfaces, which facing each other, produce a light and reflection effect. The package has a design that refers to the shapes and colours of the bottle. It is distributed exclusively at MERCADONA shops."

More images after the jump.

Dove Deodorant Kit

 
 

The O Group, a strategy and design agency in NYC, created this promotional kit for Dove Deodorant:

"Dove enlisted a team of agencies, The O Group and Cunning Communications, to create word of mouth buzz about their new product, Dove Ultimate Visibly Smooth Deodorant, which reduces the look and feel of underarm hair. The O Group was asked to design a high-end package that would be sent to prominent influencers in the beauty industry. The kit needed to sleekly deliver a product sample along with an informational guide and USB drive.

The package's design picks-up on a visual element that was being used in other campaign materials — a soft gradient from pink to white. The gradient represents the transformation to smoothness that will be experienced when using the new product. A clear acetate slipcase houses the box and has the pink gradient printed on the top. A gradient running in the reverse direction is printed on the lid of the box. When the kit is closed, the opposing gradients form a solid pink surface. When the slipcase is pulled off, a visual transformation from pink to white occurs and the Dove mark is revealed."

Ciel Pur

Beautiful design and structural packaging for Ciel Pur, a line of bath products, designed by Yael Miller of Miller Creative.

Kenzo Ryoko

Designed by Karim Rashid, who has designed everything from home furnishings to clothing, for Kenzo. The new Kenzo Ryoko is a summer fragrance in pocked sized "stones" that fit in the palm of your hand, and are airport friendly.

Viktor&Rolf Flowerbomb Safe

New work from Raison Pure Design Group for Viktor&Rolf:

"R’Pure’s Viktor&Rolf safe project was awarded the gold lion for packaging design at the Cannes International Advertising Festival (France) in the cosmetic & beauty category.

The project’s main objective was to enrich the provocative universe of Viktor & Rolf by driving the concept of secrecy to the extreme with a metal safe featuring a sophisticated lock."