


"The collection of mass-market fragrances COMOTÚ, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprising presentation. In order to achieve a good brand image and minimize the costs of production, only one bottle design was used for the eight different fragrances, four in black for men and four in white for women. The distinct fragrances can be differentiated thanks to the different colours of their tops.
The shape of the bottle is rounded and curved, and the packages show shiny and metallic colours.
The final design both of the bottle and its package has the gift to transmit high quality and modernity at a competitive price. It proves that a mass-market product with a good design can be very successful."
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Stephanie Hiser is a recent graduate of FIT's Packaging Design program. Take a look at some of the projects she designed while at FIT below:

Couvet 1797 is a top shelf absinthe cocktail. Glass in hand and ready to drink, this pre-mixed cocktail offers modernity and history in each pour.

Digirent is an up and coming shipping based Apple rentals company. In keeping with the simple and refined design of Apple, Digirent is understated and pure, communicating to the mac-using professional.

Spry Saucers is an ultimate frisbee equipment company using a light, spirited, youthful design targeting the ultimate frisbee guru. Thiis will surely stand apart from it's competition on shelf.
Pantone Top Coat is a "what if" project. What is pantone branched out into the world of beauty and fashion? Inspiration was drawn from a Pantone swatch book to illustrate color that can be achieved on various shades of hair.
Continue reading "Student Spotlight: Stephanie Hiser" »


"CODIZIA is a fragrance developed for women who look for a quality and premium product, but at a much lower price than the top range perfumes. Its bottle tries to transmit these attributes: elegance, personality, sophistication… With its rounded shapes, the golden finished glass, and the two curved white surfaces, which facing each other, produce a light and reflection effect. The package has a design that refers to the shapes and colours of the bottle. It is distributed exclusively at MERCADONA shops."
More images after the jump.
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Designed by Karim Rashid, who has designed everything from home furnishings to clothing, for Kenzo. The new Kenzo Ryoko is a summer fragrance in pocked sized "stones" that fit in the palm of your hand, and are airport friendly.
Continue reading "Kenzo Ryoko" »
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