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Student Spotlight: Tengu Instant Noodles

Designed by Rory Phillips, a student at Portland State University:

"The goal of this project was to create a brand and design it's identity and various deliverables to support the brand.

Instant noodles are super yummy, but they are also unhealthy because they are made with processed ingredients and fried. The idea was to market a brand of noodles that was made from organic whole grain and baked not fried, with high quality delicious gourmet flavors. Tengu is a type of mischievous Japanese demon, in this case a fox. The fox in Japaneses mythology is the guardian spirit of Daikoku the god of the harvest and kitchen. Fox shrines are found all over japan and people leave treats for the fox spirits for good fortune. After a lot of research Tengu became the name and symbol for the brand. The food of Chef Chen Kenichi was the inspiration for the different flavors of the noodles.

In order to differentiate the healthy delicious Tengu noodles from the processed junk noodles, the packaging is of a longer rectangular shape instead of the usual square. This was meant to evoke the idea of fine gourmet pastas.  The packaging was designed to be made from unbleached recycled materials to remind the consumer of the unprocessed nature of the product and to avoid the bright and cheap mass produced look of the junk brands. The message is this is a premium handcrafted item. The 'obi' or sash around the packaging designates the flavor this allows the company to easily add new seasonal flavors without changing and printing entirely new packages. The inside of the 'obi' has more information on the brand message; Tengu makes traditional Healthy, Delicious and Sustainable noodles everyone can enjoy."

Several more images after the jump. Be sure the check out the barcode he came up with, clever!

Studio Spotlight: Grupo Berro

 

 

A selection of of work from Buenos Aires-based Grupo Berro.

See more after the jump.

Studio Spotlight: Reach

Selected works from Reach Design:

"Reach is a packaging communications consultancy who passionately believe in creating meaningful designs that sell.

 

Since our launch in 1998 we have worked with all shapes and sizes of companies, creating global packaging identities for the likes of Reckitt Benkiser, to household favourites such as Ryvita, to creating well loved brands such as Ubley. We’ve probably produced over 30,000 pack designs!

 

We are located on the outskirts of Bristol, UK. We love where we work, the calm and beauty is inspiring."

See more after the jump.

Before & After: Walker's Sensations

After:

Before:

  

Sensations, a popular Irish potato chip brand, recently overhalled its design from a traditional white background to a more humble black background with a creative "S" logo. The "S" is comprized of the ingredients used for each specific flavor. It invokes natural flavors, using the image of the ingredients descending from the heavens.

Floralis

 

New wine packaging by Extra! studio from Barcelona (previously featured for their Celeste wines).

"Floralis is an amber colored liqueur wine with topaz reflected light. The transparent top label let us see the atractive color of the product through a floral composition that evoke us the muscat variety bouquet"

Drive By Sandwich on Wheels

Designed by Hello Monday:

"Busses, taxis and cars will hate, but nature, polar bears and kids will love: Drive-By Sandwich - a bicycle sandwich delivery company in Copenhagen that delivers organic, fresh, and healthy sandwiches anywhere you are. We’ve made sandwiches to-go more hip, fun and stylish by creating a modern visual identity for the brand. From menu cards, bicycle graphics, t-shirts, sandwich wrapping and bags, we’ve given sandwich delivery an edgier make-over with eye-popping aesthetics."

My Cat Loves

Another pet related packaging post for you guys, this one comes from Robot-Food:

"Robot-food shows a new side to their branding and packaging talents by branching into the pet food industry with 'My Cat Loves'.

The recently formed branding agency has designed an almost familiar identity, unique in the market, with subtle shelf shout to back up the flavours. The product is intended to appeal to cat owners in humour as much as their cats' in taste. The packaging eludes to the 1930’s, combining tri-colour print over a traditional paper packet.

“I’ve tried almost every complete cat food on the supermarket shelf, but my cat continues to bring in blackbirds and mice to fill his bowl. “We must listen to the requirements of the end consumer!” says commercial director Simon Forster.

Looking back to a time before major pet food companies were established, what flavours would be the obvious choices for the cat? In the pre-mid 1900’s as cat flaps grew in popularity, would cats have really dragged turkeys, lamb and cattle into the house?

Perhaps if My Cat Loves had been established at that point, some of the larger pet food companies around today wouldn’t have had a look in."

Logo is based off Simon the cat, photo after the jump!

Good Co. Coffee

Designed by Landor Associates Sydney team.