TheDieline.com: Package Design

Archer Farms Simply Balanced

Target's Archer Farms launches "Simply Balanced", a new line of healthy and affordable food.

"Archer Farms Simply Balanced, an extension of the premium Archer Farms food collection, takes the guesswork out of eating right.  By providing better-for-you, high-quality options that taste great, Archer Farms Simply Balanced helps families make better choices about the food they eat.  Archer Farms Simply Balanced includes more than 70 products, such as pasta, cereal, bread, crackers, granola bars and frozen pizza."

The original Archer Farms packaging was designed by Michael Osborne Design, and Target's design team has taken over from there. More images of the new line after the jump.

Cadbury Dairy Milk

Designed by Pearlfisher

"Creation of a global iconic brand identity design for Cadbury Dairy Milk with sub-brand rejuvenation and innovation."

Studio Spotlight: Moxie Sozo

 

 

 

 

 

  

We feature Moxie Sozo's work from time to time, so you've probably seen some of these projects before. Nevertheless, we thought we'd pull together an official studio spotlight and show them off altogether, plus some that we haven't featured before.

See lots more after the jump.

Lucky Cat Candy Packet

 

Tiny cellophane packet achieves a surprisingly effective illusion: transforming its contents —(two gum-ball shaped candies)— into a miniature Maneki Neko.

Different packets feature different facial expressions.

(One more photo, after the fold...)

Tesco Flour & Doughnuts

Designed by the Bristol UK branch of Taxi Studio.

Seth Ciferri/Courier Coffee Roasters

 

"Seth Ciferri has been making custom tattoo machines since 1994 creating a range of unique liners and shaders. One of his latest is the "Light Roast" liner and in keeping with the roast theme, Seth partnered with fellow Portland business Courier Coffee Roasters to create a special packaging that combines the liner with ½ pound of coffee. Bringing together the two entities was Keegan Wenkman, who created some lovely lettering and illustration compositions for each, and printing those on a kraft paper bag. The result is something we will call Rustic Independent Chic. Or not. Point being, it's very nice. And, also, very hard as Keegan shares:

"It's terribly hard to print letterpress coffee bags, but possible. I had to build a jig of masking tape to fill the gap in the bag from its side folds in order to get a reasonable print… lots of fun though… its was low run, hand-fed and duo-tone, which made everything better." 

Via FPO, for more images, click here

Papane

Some clever illustrations on this line of food packaging from Romania:

"Papane comprises a generous range of breaded chicken products, covering a vast choice of pre-cooked dishes Romanians love to eat on a daily basis. "Nuggets-league Soccer," "Schnitzels' Lazy Days," "Chit-chat Burgers," "The Nosy Frankfurters" and "The Overindulgent Sausages Teens" are themes for each product in Papane range - the food-shots were transformed into characters using free-hand illustration, a proper tool for transmitting affordability and easiness. The brand rhetoric accompanying the design further enhances Papane's popular drive, humor and personality."

Designed by Romania based Brandient.

Studio Spotlight: Mayday Living Brands

   

An enormous selection of work from London based design firm Mayday Living Brands. 11 more images after the jump!