TheDieline.com: Package Design

Pantone Potato Chips

 

A great concept every designer can appreciate!

Via Thoughtful

Wildwood Vineyards by Swearwords

Great label design (and website) for Wildwood Vineyards. "It was time for the Wildwood Dove to break free and here is how we helped it." Wildwood Vineyards by Australian firm Swearwords.

Studio Spotlight: Irving & Co.

 

 

 

 

 

 

A wonderful selection new work from London's Irving & Co.

See a lot more after the jump.

Archer Farms Simply Balanced

Target's Archer Farms launches "Simply Balanced", a new line of healthy and affordable food.

"Archer Farms Simply Balanced, an extension of the premium Archer Farms food collection, takes the guesswork out of eating right.  By providing better-for-you, high-quality options that taste great, Archer Farms Simply Balanced helps families make better choices about the food they eat.  Archer Farms Simply Balanced includes more than 70 products, such as pasta, cereal, bread, crackers, granola bars and frozen pizza."

The original Archer Farms packaging was designed by Michael Osborne Design, and Target's design team has taken over from there. More images of the new line after the jump.

Cadbury Dairy Milk

Designed by Pearlfisher

"Creation of a global iconic brand identity design for Cadbury Dairy Milk with sub-brand rejuvenation and innovation."

Studio Spotlight: Moxie Sozo

 

 

 

 

 

  

We feature Moxie Sozo's work from time to time, so you've probably seen some of these projects before. Nevertheless, we thought we'd pull together an official studio spotlight and show them off altogether, plus some that we haven't featured before.

See lots more after the jump.

Lucky Cat Candy Packet

 

Tiny cellophane packet achieves a surprisingly effective illusion: transforming its contents —(two gum-ball shaped candies)— into a miniature Maneki Neko.

Different packets feature different facial expressions.

(One more photo, after the fold...)

Tesco Flour & Doughnuts

Designed by the Bristol UK branch of Taxi Studio.