TheDieline.com: Package Design

Student Spotlight: Logan Johnson, 110%

Logan Johnson is a recent graduate of the Art Institute of California - Orange County. 110% is one of his recent projects:

"One Hundred Ten Percent (110) is a fictional fitness water. The brand name is derived from the phrase “give it 110%” - meaning to go above and beyond and give it all you’ve got, and then some.

110 is targeted at men and women 18-30 who are involved in intense athletics and require that little bit extra boost from essential vitamins and nutrients to rehydrate and replenish fluid, carbohydrates and electrolytes. The branding was kept contemporary and clean to efficiently communicate the product message of a simple, no frills natural, healthy sports drink to the consumer.

Multiple flavors were selected to broaden the appeal to potential consumers. Each flavor was given its own distinctive color while the layout on the label remained consistent to maintain stability in the brands identity."

Red Bull Cola Sampler

Design Friendship was asked by Red Bull to create and produce an engaging and interactive sampling tool for the launch of Red Bull Cola. Beautifully handmade, the showcases contain the 17 key/natural ingredients that make up the Red Bull Cola taste.

Before & After: Guinness Draught

JKR has redesign Guinness, old on the left, new on the right:

"On this historic day 250 years ago Arthur Guinness signed the lease on his Dublin brewery. Today this will be celebrated by the brand on a global level with parties, charitable funds and special packaging all part of the mix.

This week also sees the launch of overhauled packaging for Guinness Draught in can by jones knowles ritchie (jkr). jkr were challenged to produce an eye-catching can which evokes positive associations to the iconic brand – simply, to make a good pack great. 

The team elected to do this via a full-blooded use of the traditional harp emblem. This approach has resulted in a single-minded design which better acts as a  “badge in the hand”.  

In research the findings were conclusive - the new design increases quality perceptions via deceptive simplicity and is significantly more noticeable on shelf than its competitors."

Übershot

Pearlfisher creates brand identity for new Übershot energy drink:

"Pearlfisher has created the brand identity for new energy shot –Übershot – launching in the UK later this month from newly established Uber Drinks Ltd.

Übershot is positioned to deliver ‘energy for life with no lows’ and is looking to shake up the energy category by changing perceptions of what an energy drink can offer – and how it looks.

Übershot is targeting an audience of hard working young professionals and representing a more ‘socially acceptable’ face of energy drinks The small format, red aluminium shot bottle looks like nothing else in the category and has been created to support a healthy lifestyle of diet, exercise and sleep by giving people the energy they need to get through their working day and avoid the common afternoon slump. 

Working as brand partners with the Übershot team, Natalie Chung Creative Director, Pearlfisher, said, 'The category is stigmatised and this is reflected in the compensatory and ‘samey’ design we keep seeing. Übershot is a challenging new face of energy needing an innovative and challenging design to reflect its positioning as an integral part of modern, professional life and so we have focused on creating a stylish and sophisticated, urban accessory'

Natalie continued, 'The bold icon reflects the message of the front facing tagline: ‘energy for life with no lows’. The small format aluminium bottle is also a true point of difference and design breakthrough for this category. It’s a small pack but expresses a big idea and me and the team are immensely proud of as it is one of our best designs to date, and it sets the standard for future Pearlfisher creativity.' "

Coca Cola Can Concept

Dzmitry Samal designed a unique concept for beverage cans. The shape is much more geometric - featuring facets, instead of the familiar smooth round cylinder we're used to. The new can design utilizes a process called impact extrusion, a process where an aluminum slug (solid piece of metal) is pressed at a high velocity with extreme force into a die/mold by a punch. 

The usual cylindrical can is made by a similar, but different process. The cans are generally produced through a mechanical cold forming process that starts with punching a flat blank from very stiff cold-rolled sheet. The flat blank is first formed into a cup about three inches in diameter. This cup is then pushed through a different forming process called "ironing" which forms the can.

Conceptually, Dzmitry's concept could work, but it remains to be seen if it is comparable to the current standard can in price, quality and even feasibility for full-scale manufacture. What are your thoughts?

Continue for a couple more images.

Biodiesel Promotional Packaging

 

Very cool promotional packaging for biodiesel fuel by the talented Alvin Diec who now works at Matchstic a brand identity house in Atlanta. I don't have much more info for this project, but Alvin's portfolio is pretty nice, too.

Blue Fly

Designed by Epidemik Coalition:

"Blue Fly’s various brews represent historic moments in Cincinnati’s heritage, as told through the eyes of an old fly. Alternating primary colors and dynamic variations of the logo signify different brews."

_{Via Below The Clouds}

Mack Winter Beers: Autumn

An update to the Mack Winter Beers series, Tank Design has just released the latest addition, the autumn beer.