"A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface."
Concept by Harc Lee.
Code Blue Recovery Drink has been reformulated, and redesigned. It was previously packaged in a bottle. Share your thoughts on the new can design after the jump.
Evoid Drinks has just launched their new line of low calories Juice Drinks and Sodas in the UK. The lineup is schools compliant and offers parents and local authorities an alternative to traditional colas:
"Not impressed by drinking additives and loads of sugar? We looked at the drinks available for young people in schools and on the high street, and were totally dismayed at the chemical cocktails contained in the household names and brands, many of which contained 10% or less fruit juice. We know that you aren't impressed either by drinking something that's really bad for you - so Evoid was created with love, care and passion."
Now THESE are some creative Halloween cans! Designed by Superbig Creative:
"Jones Soda has introduced a line of spooktacular 8oz cans, to be found exclusively in the candy aisles of Target stores nationwide."
Pepsi is just on a roll with their packaging: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart."
"The objective was to create an summerfresh, and tasty design for the long swedish light summernights."
Designed by Entire & Birth | Country: Sweden
"Stejar was launched by SAB Miller in 2005 as the first stand alone Strong beer brand. (with a higher alcohol content than regular products). After a year and a half the company wanted to evolve the package into a new variant, with lower alcohol, that would grow the brand outside the strong beers niche and bridge the gap between regular beers and strong beers, in order to capture a bigger slice of the market share. The price positioning was upper-mainstream.
Our approach was simple: we dived deep into men’s universe and gather from there all the things men treasure. So we designed a shiny 3D package and logo based on sports team imagery, car logotypes, watches, carbon fibre textures from racing cars, and military heraldic. We built a new, heavier and more masculine typeface for the logotype, place it on a dark red flag and we choose desaturated gold metallic to build a design reminding of automotive logos and expensive watches engravings."
Designed by Romania based Acme Industries.
In a recent issue of Inc., they shortlisted '30 under 30' (30 entrepreneurs under age 30). One of them is John Goscha, age 25 who is the founder of IdeaPaint. I was intrigued and looked them up online. I was glad to discover that they had some really attractive branding and packaging for their product, IdeaPaint - dry erase surface paint.
"IdeaPaint is a single-coat, roller-applied paint that can turn any “paintable” surface into a dry-erase surface. Essentially, IdeaPaint can create a whiteboard environment wherever your ideas might take form (walls, columns, doors, refrigerators, bathrooms, etc.)—but it’s less than half the cost of a traditional whiteboard and better performing. IdeaPaint is also the most environmentally friendly dry-erase product on the market, with limited packaging, transport and materials required."
The branding and packaging was designed by Jones. Big graphic elements were used to emphasize the product's simplicity. 50 square feet. Mix THIS into THAT. I really like the honest simplicity. By creating a look that is totally different from the usual paint product category, Jones achieved a standalone look that differentiates IdeaPaint from all other regular paint.
Continue reading for more images... (thank you, Brenna!)
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