TheDieline.com

Perrier Conversations

New work from HartlandVilla, a graphic studio based in Paris for Perrier "Conversations", a limited edition series:

This year, the theme is “conversation”. We used the “French” aspect as it is an important value attached to the brand abroad. We played with words and “bubbles” to recreate surreal conversations, collages of words that work well together and evoke sensual and creative conversations in an ironical way. The idea is to leave room for the audience’s imagination to fantasize about situations and ambiences.

The abundance of conversations is set to the rhythm of the profusion of words and the variety of an expressive and contrasting typography. The choice of words projects the idea of “learning French with Perrier”: as many of the expressions we chose evoke clichés of French culture, they make up a totally absurd French language lesson. In this absurdity lies the humor, creativity and as such, the quality of the project."

Campbell's "Help Grow Your Soup"

Fresh work from Anthem Worldwide:

"Campbell is raising excitement and support through special edition cans that remind consumers of the source and quality of their ingredients.

For over 70 years the Campbell Soup Company has cultivated seeds that American farmers use to grow tomatoes for its soups. Believing that quality ingredients are grown from the ground up, Campbell launched the “Help Grow Your Soup” program, which offers free packs of seeds with the purchase of one can of soup, and donates seeds to plant gardens in urban communities and schools nationwide in support of the National FFA Organization (formerly known as the Future Farmers of America)

Campbell tapped Anthem Worldwide to design a compelling label for this special program. The design needed to maintain the soup company’s core messaging while sparking new interest in where quality food comes from and what consumers can do to participate. 

Anthem engaged its own creative network around the world to quickly turn around a broad range of concepts to meet Campbell’s aggressive launch schedule. The final design has an honest, forward-looking approach, embracing simplicity to best express uncompromised, wholesome ingredients, while adding temporary new twists to Campbell’s iconic brand elements."

Olfabrikken

Ølfabrikken Beer packaging designed by Denmark based Inclusive.

via Below The Clouds

1854 Herbs & Spices

Beautiful packaging designed by Estudio Clara Ezcurra, a small graphic design studio from Argentina:

"Our studio designed recently the new packaging for 1854 herbs & spices from Argentina.
For this development we intended to combine very simple non conventional associations with for spice with a silhouette made to identify every product. The central idea was to translate with some humor signs of universal culture which addressed the diversity of locations, cuisines and regions from which the goods are original.

Being these tins made for a gourmet product the choice for the labels was metalized (silver foil) paper, printed with bright black background in contrast to the metallic color of each product, giving the product a high quality finish and a innovative look."

One more great photo after the jump!

Nestea Concept

Proposed concept by Bob Dinetz Design:

"This redesign uses a simple color coded circle to make differentiating flavors as simple as possible. The diet version has a hole inside the circle."

Steam Whistle Brewing

Great packaging for Canada based Steam Whistle Brewery, designed in house.

Studio Spotlight: Dragon Rouge

 

Dragon Rouge, a proud sponsor of The Dieline, was kind enough to send in a sampling of their beautiful packaging work to share with our readers: 

"Dragon Rouge is a global agency with a positive view of the world. We always believe there are opportunities to be found to improve our clients’ businesses. Independent in ownership and outlook, we have the insights, imagination and freedom to look at things differently, challenge standard expectations and help clients and their brands to be the best they can be.

From six locations across the world, comes a team of three hundred talented individuals with different backgrounds, skills, ideas and experiences—but with the common aim of maximizing opportunities through brand strategy, design and innovation.

For more than 25 years we’ve been known for our thinking and our creativity, for getting things done, getting results and for giving our clients the confidence to pursue the future they desire."

Several more images after the jump.

Student Spotlight: Justin Colt

Justin Colt just finished his senior year at Penn State University and sent in his favorite piece, Chip Ship:

"Concept: The theme of this project was randomly drawn from a hat that was passed around. The challenge was to combine a line of sauces with the theme of the 1960s. Staying away from the grassroots campaigns and hippies movements that were typical for the decade, my research exposed the excitement of something else very prevalent at the time; the 1960s space race.

Design: The aesthetic of Chip Ship was derived from pulling samples of vintage newspaper articles, advertisements, and other media. A lot of inspiration was gained from the study of Bradbury Thompson and his experimentation with color and typography. One of the main goals for Chip Ship was to go beyond just a label, and to design a party experience. LED lights glow brightly, and tins of sauces are dispensed when the ship launches. Flavors Astro Radish, Solar Mint, Cayenne Comet, and Plum Eclipse feature interesting ingredients that are adventurous to sample."

See more after the jump.