"The 'Bins' range started out as a cheeky concept based on many Australian wines using the specific 'bin' number to identify their wines.
In the UK, bins are more commonly associated with refuse and so we thought it may be fun to turn it on its head and use photography of regular bins outside normal peoples' homes in the UK. As is quite common, householders paint their respective house number on their bin to identify it as theirs. Bin 15a is obviously a flat.
Nobody was more surprised than ourselves, when the 'joke' was taken a little more seriously than we had anticipated – the range pictured being produced and finding a willing market in Canada."
Designed by: Dare! of North Yorkshire, UK, specialists in beer, wine and spirits packaging.
Hennessy Black's new cognac packaging is a study in contrasts. A black/silver/gray color scheme is elegantly portrayed with impeccable attention to detail. A glossy black finish allows the bottle to better catch the light. The new hot-pressed silver logo block emphasizes the stylized "armed arm". The top of the bottle represents a black chain-mail armor on a gun-colored gray background, which perfectly suits the shape of the metallic cap. The 1785 matte black medallion has been redesigned (although a bit hard to see in this photo) and the informative back label is silk screen printed.
Curius is the design agency behind this design. They do a lot of work for premium brands. About Curius: Curius offers global and specialized services, making strategy and creation equally important. Created in 2003 by Pascal Viguier, the company applies generous, practical and lively design. They have done work for brands including, Bollinger, Hennessy, Lacoste, MSN, Sodexho and more.
Some recent work by Capsule, a packaging-prolific Minneapolis firm whose work frequently graces The Dieline.
Check out two more after the jump.
TBD
Advertising in Bend, Oregon created the packaging for Odell Brewing Company, a brewery in Fort Collins, Colorado.
See more after the jump.
The 56th annual Cannes Lions International Advertising Festival has just announced the winners in the Design Category. This was only the 2nd year the festival has included a design category. Take a look at some of the package design winners from the Design Category:
Jamie Oliver range by Pearlfisher, Gold:
Gut Oggau Wine Packaging by Jung von Matt, Gold
Flowerbomb Safe, Raison Pure, Gold
Karlsson's Gold Vodka, Silver
Willie's Cacao, Taxi Studio, Silver
Dr. Moeller's Quince Brandy, Serviceplan, Silver
Acerola Drink, DRILL Tokyo, Silver
Honeytube by Anthony's Garage Winery, Kolle Rebbe, Bronze
Silver Hills Bakery, Karacters Design Group, Bronze
Pucko, Neumeister Sweeden, Bronze
Infección Visual, a Mexican design firm, was asked by Jose Cuervo to redesign their label to give the brand a new look while still retaining its heritage.
See close ups of the 3 designs after the jump, and be sure to share which one is your favorite.
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