"Southpaw is a completely bio-organic vineyard, needing neither chemical pesticides nor man-made fertilizers. The owner's approach to winemaking is non-interventional, the wine is a true reflection of site, terroir and vintage conditions. Nothing is added to the vineyard, or blended back into the wine. The label tells the story of both the vineyard and resulting wine."
Designed by Australia based Parallax.
Thank you to Jennie Brown, (PR manager at Chivas Brothers), who forwarded me these additional photos of their new electroluminescent bottle for Ballantine’s Finest. The press release she sent also helped clarify that this bottle is not a retail package, but an “on-trade” pack intended for use in pubs and nightclubs.
The innovative bottle, which can be used for display or pouring purposes, forms part of an on-trade-led initiative for Ballantine’s Finest, entitled ‘Listen to Your Beat’. Rolling out across bars and nightclubs in 35 key markets, the initiative is based on the idea that by listening to your own beat and following your own instincts, you will make choices that leave an impression on others.
Created by London-based packaging agency The Core, the striking Ballantine’s Finest bottle was launched this earlier month and is already available in the on-trade in Germany. Reflecting a graphic equaliser, the dark blue spray coated bottle appears to react to the tonal quality of audio passing through it, by lighting up intermittently to create drama and increase back bar prominence. Powered by batteries or mains, 20,000 units have been made available, along with a range of additional electroluminescent POS materials including posters and t-shirts for staff.I suspect that many of the bottles featured in my earlier post about electroluminescent labeling were also “on-trade” (and not retail) packs. Yet. Based on existing patents and the never-ending need of packages to attract consumer attention, it seems likely that liquor store shelves will eventually hold bottles like these.
Upper left: Ballantine’s new electroluminescent label for blended scotch whisky; on right: TyKu’s sake bottle with LED light source; lower left: J&B’s “Mix Light” bottle.
Ballantine’s new “Listen to Your Beat” campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based “The Core,” this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging. (The J&B bottle above is another example.)
Battery powered, self-illuminating containers we’ve seen before—(See: NXT on the dieline and this article on Electroluminescent Technology from Packaging Digest)—but it seems to be gaining a particular foothold in the category of liquor packaging.
(A closeup picture of the Ballantine’s bottle and several videos of electroluminescent labels in action, after the fold...)
New work from Samantha Ziino, a student at RMIT.
"We had to do a project on an existing polish vodka alcohol. Pravda is a Polish vodka that prides itself on purity & fine ingredients. The bottle & box are white & simple creating an aesthetic purity. A little red is used to distinguish the brand whilst staying true to Polish culture."
"Skylark Wine - A new range of wines for the New Zealand market. These labels showcase the beautiful illustrations of Hello Von, a London based illustrator."
Designed by New Zealand based Inhousedesign.
French design firm Toscara sends in their design for Lecompte Wine:
"The Goal: Go upmarket and express the precious and refined this excellent Calvados Pays d'Auge, clean design without forgetting the roots of the brand. These products are exclusively dedicated to the circuit cellar, restaurant and select bars. Calvados Lecompte received the Grand Prize (Design & Product) at Vinexpo 2007"
See the before shot after the jump.
"This unique brand of Polish Vodka carries a herb/organic flavour due to the use of Bison grass within each bottle. The Bison roam the Bialoweiza forest in Poland and due to their weight, leave unique bold shaped footprints through the dirt - these shapes acted as inspiration for the bold font I have created for the label name. When people think of Poland they usually associate the country with the war and as traditional - this new/fresh vodka label moves away from that notion and manifests the contemporary side of Poland."
"Tea - bag promotional collateral for K.W.DOGGETT’s ‘JPP SYNTHETIC’ paper range. To communicate the key message of ‘waterproof and durable’, I created a set of 4 tea-bag tags made out of JPP synthetic to allow designers/creatives to be able to physically interact with the paper and witness the effects while dunking the paper into their tea cup. When they are finished with the tag, they can tear off the top and they are left with K.W.DOGGETT’S business details on the other side."
More images of Jacqui's work after the jump.
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