TheDieline.com: Package Design

Death's Door Spirits

 

"Basically the design intent was to create two siblings that also had their own identity between the vodka and the gin.  We wanted a bottle that was distinctive, not overly expensive, and also felt good in the hand.  The vodka became more feminine, and more like a perfume bottle.  The gin moved more towards an apothecary bottle, with more information, and less clear glass.  On all of the designs, the name had to be prominent, there had to be a picture of Washington Island, the island where the wheat is grown for the products, and a level of story on the back of the bottle.  We are very pleased with the results and are excited with the response of consumer."

Designed by Chicago based Grip, glass manufactured by Selective Line/Saint Gobain.

V&S Wine Maru

"Maru means circle in Japanese. And the Alsace wine that V&S Wine has produced for sushi lovers is as well balanced as a circles shape. The product naming was part of the brief given to Silver desihn agency from Sweden. The design was awarded silver in the European competition EPICA."

Designed by Silver.

94Wines

 A unique packaging concept from 94Wines:

"94Wines is recognizable, contemporary and a high quality wine. Every wine has its unique color and number, through which the wine drinker can easily come to the right choice. The different numbers represent the variety of tastes that are all featured by a high quality. If you don't know which wine to buy, no problem! Just take the WIneID test and after six short questions you will discover which numbers will fit you most."

Student Spotlight: Lucy Hargrave

 

Lucy Hargrave is a recent graduate of Visual Communication Design at the Queensland College of Art in Brisbane, Australia. Here are two of her projects, the first is Soapworks:

"Designed in collaboration with Josh Tatarynowicz, these packages were for a handmade goats milk soap company. We created four intricate Mandala patterns based on the natural ingredients used in each soap flavour; like peppermint leaves, rose petals & lemon slices. The patterns are laser cut out of card and allow for the soap to be smelt through the packaging."

More images and one more project after the jump.

Lady Luck

 

"Named after a famous accidental lucky blend we crammed in as many good luck symbols as we could onto the frontispiece."

Designed and sent in by Stranger & Stranger.

Wildwood Vineyards by Swearwords

Great label design (and website) for Wildwood Vineyards. "It was time for the Wildwood Dove to break free and here is how we helped it." Wildwood Vineyards by Australian firm Swearwords.

Mc Ivor by Swearwords

The true story of the man McIvor remains a mystery. Surveyor? Bushie? Local pioneer? Whatever the legend, his notoriety named a region, upon which the McIvor Estate vineyard now thrives. Located in Heathcote Victoria, the vines grow in the sought-after granitic soil amongst dramatic scenery of large granite boulders, majestic rolling hills and imposing gullies framed by the Great Dividing Range.

After many tasting sessions Swear Words came up with a bold, elegant identity and complementary packaging to communicate the essence of the vineyard and the legend.

Velvet Glove Wine

"The glove-shaped label is die-cut from real French black velvet to give a sensuous, tactile surface, then is printed with whimsical illustration and typographics in silver foil. The back label, also die cut, carries all the technical and mandatory product information brilliantly, despite the size of the type and the challenges of foil printing on such a difficult substrate. The success of this print technology shows great skill and mastery of print craft. A wax neck-seal offers the ideal complement to the design work below. A voluptuous bottle shape is unimpeded by this diminutive label that skims its hips, and the result is beautiful and individual."

Designed by Mash. Velvet Glove recently won an Australian Packaging Award.