About The Dieline
Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.
The Dieline, and everything we do, is for the benefit of our readers. Without their continued support and commitment, these ventures would be impossible.
About The Founder:
Andrew Gibbs founded The Dieline in 2007 – and has tended to its growth since then. Andrew Gibbs has a passion for design and a motivation to succeed. In a short 6 years he finished both high school, and received his bachelors’ degree in graphic design from the Art Institute of California. he is now a Creative Director for the leading beverage development company in the nation; he designs and develops consumer beverage brands and retail packaging for national and international brands as well as private labels. Besides his continued dedication to The Dieline, he is currently working on his first book on package design with F+W Publications’ HOW Books. He resides in Los Angeles, California with his partner, and two crazy cats.
About Our Contributors:
Yael Miller's passion for packaging design is apparent from her dedication as a contributor to TheDieline.com since early 2007. Yael has been designing award-winning packaging for over nine years. Since founding Miller Creative in 2007, she is turning out exciting brand identities and packaging design for companies around the world - most often for food, gourmet and health/beauty brands. She lives in NJ with her husband and two children.
Trained as a product designer, Natasha graduated from Central Saint Martins in London. Shortly after graduating she was chosen out of over 4000 designers and illustrators as New Designer of the Year at New Designers exhibition. Natasha’s work has garnered international press coverage in publications such as Design Week, Frame, Icon, Dwell, Abitare, Design Boom, New Design Magazine, The Guardian Newspaper, Elle Décor, Azure, Metropolis, Creativity Magazine and the BBC. Specializing in packaging, branding and innovation in New York, Natasha’s work has been published in several design books, and has won a GDUSA and a Mobius award. She has consulted with many companies in New York including Pearlfisher, Wallace Church, Blue Marlin, Sterling Brands, G2, Arnell Group and Redscout.
As an adjunct professor at Pratt Institute in Brooklyn, Natasha has developed the only innovation, branding and packaging Senior Project in the school with her partner. Their class continues to be dedicated to excellence and the development of true creative thinking. Natasha lives with her partner in Brooklyn and writes about her culinary endeavors on her personal blog, www.novaclutch.typepad.com.
32 year old J.P. Mastey has only been President of Baxter of California for six years, but his history with the company spans his entire life. Growing up in Los Angles, his father’s company was located in the same building as Baxter. As a kid J.P. would hang out in the Baxter offices, play with Baxter Finley’s dog and poke around the lotions and potions that made Baxter a household name starting in 1965.
Even when J.P. began working in the international men’s fashion market, he still kept in touch with Baxter and developed an appreciation of the products while traveling globally.
When Baxter Finley was finally ready to pass the baton, he knew exactly who to call to take over the reigns. Exhausted from constantly pushing other people’s brands, J.P. was more than happy to take over a line that he already knew like the back of his hand to call his own. After analyzing the market for several years, he decided the time was right for Baxter to have a re-birth with new packaging, products and marketing. Since launching in January 2007 the line has received numerous consumer and packaging design awards, validating the effort and strategy put into the re-launch.
Between running Baxter and surfing the latest blogs for inspiration, J.P. gets his kicks from amateur boxing and racing shifter karts.
Kristan Hoffman
Born and raised in Houston, TX, Kristan is a writer with a passion for design. She received a B.A. in Creative Writing and minors in Communication Design and Hispanic Studies from Carnegie Mellon University in Pittsburgh, PA. Now while she endeavors to get her writing career off the ground, she works at Coho Creative, a branding and packaging design firm in Cincinnati, OH.
To read more of Kristan's writing, come on over to kristanhoffman.com, or to see more of Coho's work, please visit www.cohocreative.com.
Rider Thompson's childhood summers were spent in Atlantic Canada, and his dismay at the paper industry's destruction of virgin forest in the region fostered an interest in all things green. He is the founder/editor of Sustainable is Good which covers developments and trends in green products and packaging. Rider writes extensively on the subject of green packaging design and is a digital media consultant out of Providence, RI where he lives with his partner and wicked cat Julius.
Bronwen is a senior designer at London based Brandhouse, having graduated from Norwich School of Art and Design in 2001. She has won various awards along the way for packaging and identity, and is a strong believer in ideas over flashy looks.
“If you spend too much time trying to be just like everybody else... then you end up being no one. Be yourself. Be different. Inspire others to do the same.” Beth Nori founded Nori Studios in 2005, focusing on branding and packaging design, with interest in the area of new product innovation. She has over 9 years of experience in communications and design, and a true passion for her work. Beth also keeps a blog of inspiration where she writes about anything that catches her eye. http://www.noristudios.com
A Connecticut-girl at heart, Beth has recently returned home after spending 2 years living and working in London. She now consults for local firms including: Raison Pure, Spring Design Partners, and the Shear Partnership; while also managing her own roster of clients.
Randy Ludacer is a partner at Beach Packaging Design. Founded in 1990 by Randy and his wife, Deborah Davis, Beach Packaging Design has grown from a tiny, shoe-string operation to a slightly larger shoe-string operation. Randy has worked with manufacturing clients in a variety of product categories including: linens & textiles, home decor, bed & bath accessories, toys & novelties, and ethnic hair care. In addition to writing for The Dieline, he also maintains his own, less widely read blog called “BoxVox” (thoughts on packaging and other design-related stuff). Randy lives on Staten Island with partner Debby, their two sons and a (larger-than-he-would-really-like) menagerie of pets.
Carla Traini took her degree in Communication Design at the Politecnico of Milan’s Faculty of Design. She cultivates a strong interest in the strategic and methodological approach to the design work, developing some personal researches around the role of communication designer and the property of his knowledge in front of the power of mass communication products like blogs. After a period spent studying in Paris, now she works in Milan as packaging designer, in her opinion packaging is the most complete and sensory expression of graphic design.
Abe is the new kid on the packaging design block. But don’t let that fool you, his eye for design and packaging in particular are truly evident and his background has given him a passion to communicate the beauty and benefits of good design. As a student of the School of Graphic Design at the Academy of Art University in San Francisco, he continues to sharpen his skills all while surfing the globe for the best sources of inspiration. Currently, he is staying busy with freelance work for agencies like Vitrorobertson and other fine local and national establishments allowing him to wear many hats. He now resides in beautiful San Diego , California with his sweetheart Christina and their pet peeves.
Having studied in Dundee, Barry started his career in Edinburgh in 1999 as a multi-disciplinary designer in an events and communications company. He soon found a love for typography, layout and photography that drew him to print and book design, which has been his focus for the last four years. After an indulgent honeymoon traveling the globe for four months in 2006, Barry and his wife Claire decided it was time for challenges new. In Early 2008 they moved to Vancouver where they both now live and work. Barry is a designer in the conceptual design team at Dossier Creative, working on branding, packaging and print design for some of North America's leading brands.
Salih Kucukaga
Salih Kucukaga is a Multidisciplinary Graphic Designer from Istanbul, Turkey. He has an Undergraduate Degree in Graphic Design from Melbourne, Australia and has worked with many corporate organisations. He has dedicated 10+ years solely to generating design ideas and making the different brands of his clientele valuable.
Salih lives where the continents meet - Istanbul. He is surrounded by a 360˚ communication dimension driven by 75 million local consumers and millions within his creative grasp. East meets West and he is part of that realm... and loving it!
Currently Salih works at his design studio as an Independent Designer and regularly blogs at Packaging World.
Charrow is a designer and illustrator based out of Brooklyn, NY. Her background in design began as an undergraduate at Smith College where she majored in Art History and specialized in Spanish Baroque Art. She recently graduated from Portfolio Center where she studied design and illustration. She currently works at Joe's The Art of Coffee and freelances as an illustrator and designer.
Maja currently lives and works in Krakow, the "cultural capital of Poland", and is Art Director for Kameleon Design Studio. Her journey toward discovering design was, in the words of her favorite band, "a long and winding road". Graduating from the institute of Journalism and Social Communication at Jagiellonian University and writing her Master's Thesis in Advertising and Public Relations, she finally chose to follow her instincts and pursue a career in design. As a specialist in prepress and various print technologies within the FMCG industry, Maja's understanding of packaging goes beyond the actual design. Die cuts, substrates and types of varnish and paper can have as much of an effect on the final outcome as the concept of the design itself. Having studied various aspects of communication, she never underestimates its importance in her work. Maja strongly believes that design must always communicate a narrative – not about the designers, but about the product they were chosen to present. After work, Maja hits the road as a backpacker. Some of her travel stories can be found on www.majapelc.pl.
Nadia Payan graduated from the University of Florida with a degree in advertising. From warm, sunny Florida, she moved to New York City in order to start her career in search engine marketing. Her passions for good design, environmentalism and social media bring her to The Dieline.
Prescott Perez-Fox is an award-winning designer and blogger based in Brooklyn, NY. Following a background in identity, print, and web design, Prescott became enamoured with packaging design during his postgraduate studies in England. Back in New York, Prescott works as a freelance designer/art director. He writes regularly about branding and design on his site, perezfox.com, and contributes to blogs such as BrandCurve, UnBeige, and twentyhood.
Rachel Dunagan is a Southern girl trying to acclimate to the brutal winters of the midwest. A former journalist, she went back to school to get a degree in design after she discovered she was more interested in the layout of the paper than the stories. Plus, she had to figure out some way to feed her voracious appetite for package design--especially personal care products. She is currently a freelance designer in Minneapolis and is, therefore, available to make your stuff look awesome. To view more of her work, visit www.racheldunagan.com.
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