Posts in Category: Pets
Frank's Dachshund Dog Collection

Frank's is a line of dog products specifically for the dachshund, or widely known as "the hot dog - dog." A design created by Amanda Day, who utilized strong type with delicate patterns to showcase this line of pet products that includes bow ties and gentle knit sweaters. A collection that is unique, specific, and unlike anything out in the market. 

"I was asked to design a packaging system for pet products that was unlike anything else on the market. The brand was specifically for the dachshund. The typography is bold and classic, suggesting a sense of luxury and taste, even in a dog food. I paired the strong type with delicate handcrafted graphic patterns, all printed on a recycled stock. Ultimately, the design will not only appeal to dachshund owners but all dog lovers."
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Plume & Compagnie Chicken Feed

Brand Union Paris revamped Plume and Compagnie’s chicken feed packaging which now boasts the company mascot boasting about the wonders of the product. The bird brings life, texture, and dimension to the 2-d label and seal. The white bag uses a hint of pastel to compose the chicken as a black line drawing animates the product character with a playful vibe.

"The farmyard category has seen an evolution over the past two years. Plume & Compagnie wanted to capitalize on this growing by making the difference, we needed something that goes beyond the high quality products (chicken food). The challenge was to commercialize this proposition and make it desirable."
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Petpory Training Pads

Normally the training pads available for pets are designed with pictures of a dog or puppy sitting on the training pad or large alphabets indicating that the products are for dogs or puppies to urinate on. Prompt Design came up with the idea to make Petpory Brand stand out by using a sign that everyone would understand and be familiar with. The sign "Comfort Pee Zone" indicates that it is a training pad, and to make the product more attractive, it is also designed with a picture of a dog holding the sign with a facial expression saying "That this is what they want."

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Student: Ollie Amiko Cats Food

Ollie Amiko Cats Food is an academic exploration into pet packaging from student Joshua White. 

"An academic exploration into pet product packaging: a proposed Target Brand to fill a curious vacancy. Presented and packaged in a way that rewards exploration of the container, Ollie Amiko offers simple ingredients, well: as it should be."

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K-10+ A Supplement for Your Dog's Water

K-10+ is a new line of water soluble supplements for your dog's water. K-10+ is a revolutionary first of its kind product that is super easy and convenient, and 9x more effective than chews and hard to swallow pills. There is nothing like it on store shelves and the package design is fresh, modern, and impactful, especially in the pet care and pet health world. 

K-10+ founder Ryan Holden Singer came up with the original design idea for the product packaging, and worked with friend and graphic designer Paul Darragh to further realize the concept and execute the final packaging.

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Vafo - Petit


Vafo - Petit is a dog food, snack and supplement product. The design is inspired by "the world of fashion." The photography and typography is to aim the tag line "Small in size, big in mind" as the aim for the product is for small dogs. A wonderfully different type of design that you usually see in this line of product. Read more about this design from DePOT design after the jump!

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Makin’ Trax and Adirondack

"Blackwood recently tasked Kick with re-packaging two of their legacy brands, in hopes of extending their retail footprint and gaining new market traction. Kick’s new packaging system concepts for the Adirondack and Makin’ Trax brands inspired Blackwood to rethink how they introduce all of their brands to retail partners.

Concepts for both brands were designed to appeal to owners who value “outside” time with their pets and appreciate the quality of a food made in the USA. Kick updated both brands with bold new visuals and messaging. The Adirondack packaging system utilizes beautiful nature photography and bright colors to differentiate recipes and to tell a story targeted at adventure-seeking pet owners, while the packaging system for Makin’ Trax targets hunters and their families."

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