Tank Tromsø designed this elegant packaging for Flatbrød, a Norwegian flatbread brand. The design features a simple look but the overall feeling is one of a high-quality product.Read More
Meroo Seth designed this conceptual branding and packaging for Rico Chico, a chocolate brand. The design features bold patterned elements that attract the eye of the viewer and represent the different flavors of the chocolate.Read More
Who would have guessed the big 5-0 could look so good? Even after fifty years, the Adidas Superstar remains a best-seller, coming in at number four in sales in 2017. Duy Dao, a designer in Los Angeles, decided to give Adidas some special treatment with a concept design for its iconic shoe’s 50th anniversary.Read More
Condiments can help elevate any meal, or simply add a little bit of something to bring your food over the edge. Throughout the years we've seen some awesome packaging designs from within this market, especially considering there are so many products to choose from. Here we've picked out 35 awesome examples of condiment packaging designs to help you dig into your next meal.Read More
Why do we allow brands to market junk food, fast food, and sugary beverages to kids?Read More
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With so much choice on the market today, our expectations for exceptional products and packaging have become more refined, and brands are racing to keep up.
Here’s what the future of branding and packaging has in store for us in 2018.Read More
Consumer demand for personalization is on the rise, and the use of big data is enabling brands to go hyper-personalized.Read More
There has been a large uptick in e-commerce. The overall percentage of E-commerce retail sales are perhaps surprisingly small— 9 percent of sales in the US and 17 percent in the UK— but with sustained growth. If brands don’t have E-commerce optimized packaging, they are missing a huge opportunity.Read More
As social interaction diminishes, smart brands will reinvent their spaces for people to connect, interact, and discover the brand versus just shopping the branding online. We will see the rise of Insta-Ready retail designs, perfectly curated for that gram.Read More
If Millennial Pink was the “It color” for 2017, a younger, fresher hue, known as Gen Z Yellow, has suddenly stolen the spotlight for 2018.Read More
As consumers are becoming more aware of the environmental cost of modern conveniences like one-time use packaging, 2018 will be the year that sustainability goes mainstream.Read More
Brands are starting to see the benefit of smart collaborations that bring together two, often unexpected brands to give core fans amazing brand experiences. In 2018 and beyond, we expect more brand partnerships created not just by savvy fashion labels, but by mainstream consumer products as well.Read More