Posts in Tips + Advice
Mastering the Art of the Redesign with Flood Creative

A brand or packaging redesign is an art form. Successfully done, it takes the core of the company turns it into something familiar yet totally fresh. Strategic Partner Renee Whitworth and Chief Creative Officer Stuart Whitworth of Flood Creative offer some advice on how agencies and designers can give brands a makeover, plus we take a closer look at some of their recent redesigns.

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What’s in a Name? Steps to Choosing an Effective Brand Name

Deciding on a brand name is no easy task. Sure, we’ve all heard of some of the outrageously named products and services that didn’t exactly stand the test of time or were an embarrassing laughing stock in the market. But even if you’re able to avoid some of those major pitfalls, a poorly-chosen brand name can make or break the success of your brand.

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