Mastering the Art of the Redesign with Flood Creative

A brand or packaging redesign is an art form. Successfully done, it takes the core of the company turns it into something familiar yet totally fresh. Strategic Partner Renee Whitworth and Chief Creative Officer Stuart Whitworth of Flood Creative offer some advice on how agencies and designers can give brands a makeover, plus we take a closer look at some of their recent redesigns.

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Packaging Fact: There are more than 20 million search results on YouTube for "unboxing". Is the future of packaging unboxing?

JOIN US AT THE DIELINE CONFERENCE IN BOSTON!

With packaging trends such as "unboxing" taking over the industry, what is the future of package design? This year's theme for The Dieline Conference at HOW Design Live will discuss the future of packaging and how brands are not just about setting yourself apart on the shelf, it’s now a medium for brands to boldly stand out on social media feeds, and create unique brand experiences.

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