A well-crafted olive oil can be full of flavor and a true experience for your senses—so why shouldn’t it have packaging to match? Bruketa&Zinic OM designed the label for Chiavalon First olive oil, a premium oil that’s freshly pressed from only the finest olives. The label feels vibrant and energetic, harnessing the flavor of the product itself.
It feels like your morning coffee is either enjoyed while you relax at home on the weekends or as you race out the door to get to work. VIVA iced coffee is the perfect mix, giving you a delicious coffee drink that you can easily tote around with you. Plus, the slick packaging from BRID - Branding Agency makes it especially elegant so you can feel like you’re really treating yourself.
We thought it was high-time someone formally recognized the power of package design to drive business outcomes.
Nielsen and The Dieline have decided that 2017 would finally be the year that package design got the recognition it deserves—and not just as a powerful medium for brand expression, but as a killer marketing vehicle that attracts new buyers and drives sales. We wanted a way to formally recognize the very real and measurable business impact of outstanding package design.
Traditionally, creating a brand has been thought of in two dimensions; a unique name and a logo that is introduced to the consumer through advertising and marketing campaigns across traditional and online channels. In contrast, model making has always been a set of tools exclusive to designers and makers who think, work, and build in 3D. But the much-publicized “Maker Movement” has gotten its hands on the wheels of innovation, and brand owners and their design partners are seeing a new paradigm emerge.
Greek gods get a makeover with Elo Soaps, a line of olive oil body products that tourists and locals alike will love. Designed by Smirap Designs, it takes a refreshing approach to the gods that are commonly portrayed on souvenirs and gifts from Greece. We spoke with Mike Karolos at Smirap Designs to learn more about how he developed the illustrations for this line of products, how he achieves his signature pop art style, and working with clients who have limited budgets.
You may not love mushrooms, but their many health benefits might just sway you to try Loom’s line of products. Pusher Studio was tasked with designing Loom, giving mushrooms a good name and allowing consumers to focus on the medicinal benefits as well as the wonderful flavor of their products. The packaging is simple and modern, having a bit of an artisanal feel while still highlighting the wonderful health aspects mushrooms possess.
A good book can take you to faraway places and give you experiences you’ve never even dreamed of. When the Swedish bookstore Akademibokhandeln needed packaging for their shop and online, they turned to Garbergs_Project to develop something that would highlight the power of reading. Black and white text allow the splashes of red to truly pop, and act as the perfect canvas for contributions from authors and illustrators.
Play Vibe believes that sexual pleasure is simply natural. The packaging, designed by Urszula Krasny, uses flora and fauna to emphasize that sexual wellness is a part of overall health. Elegant illustrations and bold colors express a modern and feminine vibe, and names of each product are a nod to some of history’s pioneers in sexual health.
Vietnamese agency Ki Saigon is behind this special Coca-Cola packaging. Working with one of the most well-known brands in the world, Ki Saigon aimed to create something that would take the work to new heights. By employing their thorough creative ability, they’ve made a Coca-Cola that looks totally different than what has come before it.
Looking for a way to make your product’s packaging stand out? Laser art might just be the answer. Precise lines and cutouts don’t just look amazing, but they also add a texture that can make your product look even more enticing on the shelf or online. Jason Lefton of BIG SECRET, an agency that specializes in laser etching, mentioned, “Laser engraving provides an extreme level of intricacy and accuracy to packaging—people immediately want to reach out and interact with it.”
We can’t wait to get our hands on these. AND UNION has a delightful range of beer that have an incredibly alluring and fun texture that gives the traditional brew a fresh new look. Keep things simple and essential, each beer has a coordinating color and an easy description, allowing drinkers to find what they want right away.
A UNESCO World Heritage site, a hilltop castle and the sun, were the inspirations behind this stark and vibrant design for Kincsem Kastély Winery.