Premium Handmade Coasters started off as a objective. The objective was to create custom shipping packaging for small batches of handmade coasters that would be as attractive and interesting as well as inexpensive and practical. Each box was screen printed by hand on kraft mailers with eco-friendly water based ink by Brain Brubaker and Tired & True Supply Co.Click to read more
High-end bird food brand Birds & Bees has partnered with design agency B&B Studio. The award winning design agency has created the brand’s identity, packaging, website and print communications.
“The identity's vibrant and dynamic look and feel reflects the brand’s broader mission to support local wildlife and help bring Britain’s gardens to life. In addition, the colour-coded packaging brings clarity and ease of navigation to what can be a complex category to shop.”
- Shaun Bowen, B&B Creative Partner
This positive outlook on Britain’s wildlife has helped shape and define the visual language of the brand, which spans across packaging, website and print communication. Silhouettes of garden birds and insects are used to suggest a proliferation of wildlife, all rendered in a stamp effect for a raw and natural feel, while the logo itself balances authoritative and friendly typography and a bee icon appears to draw out the word and act as a sign-off.Click to read more
Ninety-Wines required labels that reflected the wines high quality taste. So in continuation with the clean and minimalistic brand identity, TSMGO chose a simple visual language with a single dominant graphic element: dots.Click to read more
The Dope Soap Co. was launched by Intelligent Design Co. to put a spin on craft made soap. Most hand crafted soaps are packaged using natural appearing materials and designs, but Intelligent Design Co. (on the other hand) wanted to make The Dope Soap Co. more design based, giving each soap a unique look.Click to read more
Olive Garden is well known as the restaurant chain of Italian-American fast casual dining cuisine, which touts an endless supply of bread sticks and salads to their customers. During an investor presentation this month, the owners of Olive Garden announced that with, “same-restaurant sales lagging Knapp-Track ratings recently,” they are, “implementing a comprehensive brand renaissance plan to regain momentum,” that includes a completely redesigned logo. In this era of simplified design, staying relevant to your target consumers while attracting new consumers is not a simple task to undertake. After carefully reviewing the new logo, we see it as clean, fresh, and appealing, but question whether it will appeal to the consumers that Olive Garden are aiming to reach. What do you think? Please share your thoughts below.Click to read more
Dunlop Manufacturing, Inc. was challenged to design packaging for a series of 3 guitar effect pedals marking the 35th anniversary of the release of Van Halen's debut album. The pedals themselves are hand-painted in 3 different colorways, and are all unified by the iconic Eddie Van Halen (EVH) "Frankenstein" stripe pattern, used extensively on his custom guitars since the late ’70s.Click to read more
Irving & Co have worked closely with the founders of Rude Health, Nick and Camilla Barnard, to create a new and eye catching identity designed to challenge the worthy pre-conceptions of the health food sector.
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"Inspired by Rude Health's brand values of quality, integrity and positive energy, we projected pop-art color and vitality along with mouth watering ingredients to ensure that the brand has a consistent energy, identity and clear stand out on the aisles.
We have applied the new design across the complete range and continue to work with Nick, Camilla and the team to build the brand going forward. Illustration by Jack Hughes."
Over the past 3 years, The Dieline has had the pleasure of collaborating with some of the greatest minds and most talented designers and leaders in the package design industry through The Dieline Conference and HOW Design Live.
As we look ahead and begin to plan future package design events for 2014 and beyond, we want to hear from you!