As trend leaders and enthusiasts, designers have a natural inclination to move with the times, and their ‘of-the-moment’ design aesthetic wants to reflect that. To them, the inverse can feel like “bad design.” This approach in packaged goods is often visually aspirational, and can be an effective way for a brand to spark new consumer love.
Starting a business is easier said than done—from startup costs to finding suppliers and endless unexpected challenges. This week we’re chatting with Holly McWhorter, owner of PLANT Apothecary, to learn more about the nitty gritty of how she took the idea for the skincare company and turned it into a reality.
Snacking is usually put into two categories: “punishingly healthy or junk,” Tom Wilder of Collins said. So when faced with the challenge of designing Joy Bauer’s line of snacks—which are both healthy and incredibly delicious—Collins wanted the packaging to reflect that. We spoke with CCO & Founder Brian Collins and Creative Director Tom Wilder to learn more about setting out to do something radically different, why they design with a mobile-first mentality, finding inspiration in new places, and more.
There are many opportunities for the design industry to play a bigger part in product sustainability. Case in point: Many of the technological advancements in sustainable packaging suffer from issues that could be tackled through partnership with strong design thinkers. The design industry can also help to bring the conversation about sustainable packaging design further upstream. Here are three important things to consider when it comes to designing for sustainability.
TSMGO (The show must go on) designed the whimsical packaging for Easy-Mixers, a line of cocktail mixes. The designs feature a variety of animals with mixed and matched features, giving it a playful overall feeling.
Nju:comunicazione designed the bright eye-catching packaging for Pop Tomato, a line of canned tomatoes.
Studio Caserne designed the warm and inviting packaging for Avanaa, a chocolate company that prides itself in its bean-to-bar chocolate.
BrightHead Studio designed the mesmerizing packaging and branding for Toko Restaurant.
Inspiration for entrepreneurs is all around, but the deep details about how a brand goes from an idea to a physical product or service are fuzzy. We’re breaking it down this week with Holly McWhorter, owner of PLANT Apothecary. In part 2 of a 4-part series, learn about how she got the idea for this line of organic skincare and how she turned into a full-fledged business.
Take a vacation to the tropics with Pedrito Coco. Pulsum Brands designed the beautiful conceptual packaging for this coconut-flavored liquor.
If you’ve ever wondered what crickets tasted like, here’s your chance! Arbiter Creative designed the packaging for Chirps, a new line of edible insects.
9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus.