Bounce

Maybe it's just me, but there's something about the smell of fresh laundry that I love. Therefore, on a stroll down the laundry aisle, I was surprised to see that Bounce fabric softener has been redesigned. Recently, I posted an article on the subtle sophistication that is appearing in consumer packaging. Here is yet another example, and it looks like P&G is really leading the way. Gone are the harsh letter forms, heavy outlines, and gradient rays. Now we have a friendly logo, happy circles, and inviting imagery. While we've seen a lot of these techniques before, I think the overall appeal has been nicely improved.

Update: The design was created by HyperQUAKE.

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Ipsei

As with most Coca-Cola products, they require unique packaging. Ipsei, a noncarbonated fruit drink manufactured by Coca-Cola and sold in Europe, has a unique bottle (designed by Barber Osgerby) that was designed to be easily grasped.

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Yoshi Go Green Tea

Yoshi-Go, is a new line of green teas recently released in Asia and Europe:

The product is a traditional Japanese RTD green tea infused with anti-oxidant ingredients, to bring the two trends of Europe and Asia together. The square bottles come in a sophisticated black sleeve, with highlighted colors, Yellow (original flavour with a dash of lime), Blue (Detox, with blueberries and pomegranate, and Pink (with ginger and ginseng).

The brand identity was developed by Love for art and Business, LA+B of Stockholm Sweden. (AD Sarah Sheppard, PM Frida Berggren, D Magdalena Adaktusson, CD Jonas Lundin)

This is some stunning packaging!

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Call For Entries: The Dieline's First Book!

Please email entries to BookEntries@TheDieline.com!

UPDATE: All work is accepted for consideration. There are no entry fees, and no limit to the number of entries. Simply email any work to be considered to the email address above.

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Student Spotlight: Robert Ferrell, Vitamin Packaging

Rob Ferrell's keen eye for balance and good taste are apparent in this conceptual design for vitamin packaging. This  was a student project in Jennifer Cole Phillips Typography 2 class at MICA (Maryland Institute College of Art). The concept was recently included in the book, Graphic Design: The New Basics (by Jennifer Cole Phillips and Ellen Lupton).

Continue reading to see several more images of this fresh packaging concept.

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Vine Parma Wine Packaging

Vine Parma wine bottle designs from the portfolio of Russian designer, Raya Ivanovskaya. I like a few things going on here. First of all, the color combination and finishes work really well and make for a striking presentation. Second, the illustrated 'mask' faces and ornate heiroglyphic-type bands at the bottom are both very intriguing. I've also noticed a nice incorporation of the bar code on the back (close up after jump) - it seems to blend into some designed/illustrated elements which is a technique I'd love to see more of in packaging. Overall, I think this is great work and believe it would be very strong on-shelf.

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Credit Crunch

Selfridges wanted a special chocolate to coincide with National Chocolate Week (13th – 19th October), and the fact that – due to world events – people are spoiling themselves with little 'treat' purchases.

The packaging was designed by Purpose, who worked with restaurateur and Food Writer Laura Santini, and The Chocolate Society to produce some Hokey Pokey with a topical twist.

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Dizzy by Yoplait

Yoplait has recently launched it's first soft drink for the French market, displayed in the fresh food section of the supermarket: a sparkling, refreshing milk-based drink.

Yoplait called on Dragon Rouge, the number one design consultancy in France to spearhead the design.

Dragon Rouge went about developing a brand concept, in perfect harmony with the packaging, conveyed by a visual universe that represents a radical departure from the typical codes of the ultra-fresh market, while creating an air of mystery, seduction and desire expressed in a contemporary, sophisticated visual language. It adopted a powerful, premium and innovative colour code with the use of purple rich brand identity with a polysensory, psychedelic décor.

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