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What is the Future of Packaging?

What is the Future of Packaging?

As the founder of The Dieline, there is one question that I have been asked more than any other in my career: What does the future of packaging look like? It is the most challenging question to answer, predicting the future of an industry based on what I see today. 

Through The Dieline, I have been able to document and see the past, and the present state of package design and consumer products. In the past several years, I have seen trends come and go, and have seen packaging change and evolve. The global economic landscape has shifted and the business of design, and the role of designers everywhere have changed. But what about the future? What’s next for packaging?

This question has been on the top my mind, and on the mind of many design leaders and practitioners in our industry that I have spoken with in the past few years. I knew that the answer to this complex question was beyond myself, so I decided to create a once in a lifetime gathering of the experts to answer the question in the way it deserves. Meet The Dieline Summit. 

With The Dieline Summit, we intend to create a true future-forward discussion that challenges the status-quo, and inspires creators of packaging and products to help solve today’s global problems and change the world through package design. Lead by cutting-edge sociobiologist Rebecca Costa, the goal is to answer the elusive question with hard facts, and future insights from our 6 speakers, who together represent the industry on every level.

I invite you to join us in Paris at The Dieline Summit this November for a once in a lifetime inside peek into the future of packaging and consumer products.

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Christian Louboutin Nail Polish

Christian Louboutin Nail Polish

We all know the Christian Louboutin's story and how he came about creating the most iconic fashion shoe in the world. Well the story has come full circle as Christian Louboutin has now launched the first ever nail polish collection. Taking the iconic shoe and recreating a beautiful ombre nail polish bottle. The top of the handle is reminiscent of a heel bottom, but sharp and fierce giving this bottle a vixen feel. 

"PARIS — Back in 1992, surveying one design from his third signature footwear collection, Christian Louboutin was dismayed that the actual shoe wasn’t as colorful and compelling as his original sketch, especially underneath.
And so he snatched a jar of nail varnish from an assistant, who howled in protest, and his famous red soles were born.
Now the French footwear guru is taking his first steps into the beauty business with a range of signature polishes housed in strikingly tall, spiky bottles.
Priced at $50 each, the well-heeled, red nail enamel, Rouge Louboutin, is scheduled to go on sale today in a U.S. concession shop on the eighth floor at the Saks Fifth Avenue flagship in New York and the 15 Louboutin boutiques in the U.S. Saks will devote five display windows to the launch, with each filled with a display of an imaginary city, called Loubiville, whose architectural shapes give hints of products to come.
The rest of Louboutin’s U.S. distribution — the remainder of Saks doors, Neiman Marcus, Bergdorf Goodman, Nordstrom and select Sephora stores — will unveil the Rouge nail polish on Aug. 6, displaying the new beauty product alongside his footwear collections. The remaining 30 shades will be available throughout the U.S. distribution on Aug. 31, according to Catherine Roggero, general manager of Christian Louboutin Beauté. The new beauty company is a joint venture between Christian Louboutin’s fashion company and New York-based Batallure Beauty. The month-long lag in distribution rollout between the red polish and the 30 remaining shades is designed to give the Rouge enamel its own time in the merchandising spotlight."

This iconic shoe is perfectly transformed into a small nail polish bottle. The design incorporates everything you would think of as a Christian Louboutin nail polish. The price and exclusivity of this nail polish is also reminiscent of the shoe collection. A $50 dollar bottle is definitely on the expensive side for nail polish but when it's as beautiful and as amazing as this I think anyone would foresee such expense. 

 


Encaste Wine

 Encaste Wine

Centralpack created this ferocious label for Encaste Wine. The packaging sticks to a dichromatic design that hones in on a crude gold line drawing of a bull’s head in a charging stance. With the same technique, the beast is repeatedly circled with a transparent texture representing the energy or aura of the creature. The base color of label and cap is a black that camouflages into the tinted bottle, bringing a mysterious factor to the product. 

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Bergy Bit Iceburg Candle

Bergy Bit Iceburg Candle

Gentle Giants Studio has designed a collection of candles intended to raise awareness of the effects of global warming. The collection of candles, created for BOZU Italian Design Workshop, is named Bergy Bit, which is the scientific term for a small iceberg “bit” that has broken free from a larger iceberg.

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Gunnarshögs Gård

Gunnarshögs Gård

Gunnarshögs Gård, a farm known for its artisanal oil and food products, came to Neumeister looking for an identity that not only conveyed their legacy, but also represented the market leading expertise the family-owned farm had earned over generations. With that challenge in mind, Neumeister sought to celebrate past success with a very modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a carefully chosen color palette. The result is an identity that radiates appeal and tells a story of exquisitely modern products from a family company.

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Epleslang Apple Juice

Epleslang Apple Juice

Epleslang’s apple juice packaging designed by Dinamo Design is exceptionally unique. This glass bottle with its circular window of vines is wrapped ¾ of the way with an abundance of black and white branches. As the paper twists around the neck of the bottle it references the act of harvesting apples when they're twisted off of tree branches. The light yellow color of the beverage peeks through the base resulting in an evenly balanced design.

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Featured

Concept: Wine, or Maybe Not?

Concept: Wine, or Maybe Not?

Inspired by The Simpsons and Pieter Mondrian's iconic paintings, this concept is about a game of chance that is combined with wine. A wine that has been sitting for 26 years: what will it be? Wine, or Maybe Not? 

"The drink was brought to life together with the cartoon characters in 1987. May be it is wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for already 26 years now. While the ingredients remain the same, their proportions differ from time to time. That is why you will never get bored from this drink! We can assure you that you will not be left disappointed. The design is inspired by the works of Pieter Mondrian. "
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Jam Packed Fun Moments

Jam Packed Fun Moments

In an effort to have kids make smarter choices, Studio ABD Pvt. Ltd. focused on an interactive packaging design for Hindustan Unilever Ltd. that would appeal to younger minds. This 2-in-1 kit contains a set of fruity jams and a board game. The theme of the game, Jungle Safari, references the journey a child would go through in life and the important decisions they will make - for example, healthy food choices. The tin box is illustrated with a number of characters, each with their own persona, on a backdrop of lime green, giving the product a vibrancy and spark

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Student: ED3N

Student: ED3N

“ED3N” is a particular 3 item gift set by student, Adrien Duchateau, of Belgium. The packaging combines “3” trending styles, black and white, matte, and illustration, to give the product a mysterious and alluring energy. The etched and detailed illustrations are printed on matte white bottles and wrapped with a black labelled ribbon. The ribbon is delicately lined with the slightest amount of color, helping break the monotone look without bringing too much attention to the color itself. The black and white scheme is continued as the white crate is slipped with a minimal black sleeve. The name, as well as the ghostly design, references the biblical “Garden of Eden.” With the product being as transcendental as it is, there is a mischievous quality to it that can be compared to the snake and the apple in the myth.  

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